Unlike the titular movie (with the original title, of course) where the inventor shrunk his own kids and they had to find a way home from their own backyard, this article would be about shrunk content that would find its purpose in the world of advertising! Today\u2019s world is all about short stories, short videos, reels, vlogs and whatnots. From the media and entertainment industry to sports, we have moved from a 4-hour long cringe-fest of a movie to short films, to a nail-biting, hair-pulling of a T20 Super Over. That\u2019s the impact of short content today. How about we shrink ourselves and dive deep into the subject?<\/p>\n\n\n\n
The History of Short Stories<\/strong><\/p>\n\n\n\n The shortening of content didn\u2019t start recently. Some of the short stories originated during ancient legends, folklore & fables and mythology. That\u2019s how we started loving Arabian Nights and Panchatantra, didn\u2019t we?<\/p>\n\n\n\n The popularity of short stories grew strong with print magazines and journals gradually piggybacking on its success. This was all in print. What about digital?<\/p>\n\n\n\n In 2012, (when it was predicted that the world was supposedly coming to an end<\/em>) there emerged a new phenomenon \u2013 Vines<\/em><\/strong>. Short videos changed the whole landscape of digital marketing and the internet as we know it. Within a short span of time<\/em> (see what we did there?) Twitter acquired Vine for $30 million reportedly and reformed it as Intermedia Labs.<\/p>\n\n\n\n Video Marketing soon became a thing and the advertising world pounced on the opportunity. Today, even the simplest of the website has a video to explain their products or services.<\/p>\n\n\n\n Soon after Vine set the foundation for short videos, other social media platforms came up with their own versions in the form of reels, snap stories, short videos and so on.<\/p>\n\n\n\n Today, marketers prefer video content because distributing content and increasing engagement with consumers, rank above everything else.<\/p>\n\n\n\n Video Marketing \u2013 Shorts. 360 degrees. ACTION!<\/strong><\/p>\n\n\n\n The future of Video Marketing is certainly bright and portrays tremendous potential. Here are a few prospective platforms where videos can prove to be your way out of the mundane.<\/p>\n\n\n\n Going LIVE:<\/strong> The online live streaming fever has taken the world by storm and this is growing popular every day with new ways across all industries.<\/p>\n\n\n\n Shoot Vertically & Horizontally:<\/strong> Have you ever felt livid when people recorded a video vertically? Gone are the days when we shot films in cinemascope. Today, responsive content is getting more traction and 1:1 is the in-thing.<\/p>\n\n\n\n Going Panoramic:<\/strong> 360-degree videos have become popular amongst the automobile and the real estate industry predominantly as the interaction and engagement with the customers adds more depth, quite literally.<\/p>\n\n\n\n Virtually Real:<\/strong> Virtual Reality has picked up momentum but the technology still hasn\u2019t been utilized to its fullest potential. This is how marketers can provide an immersive experience to their customers. The applications are across all industries but used only by a few.<\/p>\n\n\n\n