How often have your parents tried to make us a part of their values and culture set and have failed miserably? How often have we, as a millennial generation, tried to acculturate them to binge-watching series that we love so much and our efforts have gone in vain? Well, if persuading was that easy, there wouldn\u2019t have been a distinctive segment in the marketing industry dedicated to study the complexities of \u201cCustomer Acquisition\u201d. This article would introduce this unique concept and how it\u2019s done so that the companies don\u2019t just give up on generations that are resistant to change.<\/p>\n\n\n\n
Customer Acquisition 101<\/strong><\/p>\n\n\n\n For the uninitiated, customer acquisition can be defined as the process of bringing in new clients and customers to your business. The process involves a series of systematic, pragmatic and viable strategies that keep evolving with the changing times.<\/p>\n\n\n\n Imagine, the earlier ways to advertise (we\u2019re talking about historic, primitive ways) was through drums and fanfares, but now, it can simply be done by making them click a button on their smartphones. But, why do companies need to acquire customers? Duh! You don\u2019t even need a calculator or a computer to figure this out. Nowadays, brands do not need customers to simply buy their products or services. They are more interested to make customers a part of their brand story. Why? It helps them build trust, and moreover, the companies establish a sense of inclusivity in the minds of the customers which will eventually help them boost the sales. That\u2019s ultimately the end-result of any endeavor the companies undertake.<\/p>\n\n\n\n How is it done exactly?<\/strong><\/p>\n\n\n\n Customer Acquisition might simply seem like the \u201cArt of Persuasion\u201d, but there\u2019s more this concept than meets the eye. The acquisition channels through which new customers are acquired are these platforms, methods and strategies. The methods can be classified into various types like paid or free, inbound or outbound and so on.<\/p>\n\n\n\n Here are some of the most commonly used platforms to acquire new customers:<\/p>\n\n\n\n Content Marketing:<\/em><\/strong> Be it for ICC T20 World Cup 2021 event-driven content that floods your newsfeed on social media or the \u201cSquid Game\u201d content that\u2019s doing the rounds on the internet, Content Marketing surely plays a significant role to introduce new fans, new customers to new platforms for new and unknown brands.<\/p>\n\n\n\n Video Marketing:<\/em><\/strong> Customers are getting bored of static content that\u2019s becoming a blind spot already. Dynamic content like video and GIF are grabbing more eyeballs and bringing new customers to your store.<\/p>\n\n\n\n Social Media:<\/em><\/strong> It goes without saying that social media is the most dominant player in influencing new business emerge and acquire new customers by targeting customers on a personalized level.<\/p>\n\n\n\n With nearly 3.8 billion people using social media, posting \u2018organic\u2019 content on such platforms might seem like addressing an audience in a colossal stadium. That\u2019s why \u2018paid\u2019 content on social media helps your business acquire more \u2018targeted\u2019 audience that matter to you and they will be your loyal followers.<\/p>\n\n\n\n