{"id":1098,"date":"2021-12-16T09:10:36","date_gmt":"2021-12-16T09:10:36","guid":{"rendered":"https:\/\/www.3dotsdesign.in\/blog\/?p=1098"},"modified":"2021-12-16T09:11:20","modified_gmt":"2021-12-16T09:11:20","slug":"revenge-tourism-a-pandemic-after-effect","status":"publish","type":"post","link":"https:\/\/www.3dotsdesign.in\/blog\/revenge-tourism-a-pandemic-after-effect\/","title":{"rendered":"Revenge Tourism: A Pandemic After-effect!"},"content":{"rendered":"\n

Remember the news where people across the country flocked Manali and the hotels ran out of rooms? The crowd waiting outside these hotels resembled the (scary, but nostalgic for a few<\/em>) Mumbai local trains. This was soon after the government of Himachal Pradesh removed the mandatory requirement of negative RT-PCR tests. The influx of tourists was the result of the phenomenon that we now know as \u201cRevenge Travel\u201d. In this article, we would explore, discover all that we can about this rare, yet interesting category in travel & tourism.<\/p>\n\n\n\n

Revenge Travel for Dummies<\/em><\/strong><\/p>\n\n\n\n

\u2018Revenge Travel\u2019 or \u2018Revenge Tourism\u2019 can be defined as the phenomenon wherein people wish to break free from their daily routine or the mundane lifestyle that has resulted due to the \u201cnew normal\u201d in the wake of the COVID-19 crisis. Revenge Travel, from a medical perspective, also grew out of a condition that has been described as \u201clockdown fatigue\u201d or \u201cexhaustion\u201d that accelerates because of the monotonous life.<\/p>\n\n\n\n

To put it in simple words, people are fed up with the same routine, working from home, unable to step out in the fear of contracting the disease. This has resulted in some kind of fatigue that makes them want to escape to new destinations, and that\u2019s how revenge travel came into existence.<\/p>\n\n\n\n

From \u2018No Beds\u2019 to \u2018No Rooms\u2019 in Two Waves<\/em><\/strong><\/p>\n\n\n\n

Two colossal COVID-19 waves might seem like ages, but that\u2019s all it took for Indians to go from \u2018No beds in hospitals\u2019 to \u2018No rooms in hotels\u2019. As the COVID-19 cases began to dip, many people felt even more determined to make up for the lost time and started looking out for places where they can break free and unplug from the mundane. It was more about getting their mental health back rather than getting new pictures for their Facebook or Instagram.<\/p>\n\n\n\n

The purpose of Revenge Travel was triggered by a rather unfortunate series of events. If the pandemic was out of the equation, the tourism and hospitality industry would have been in a different dimension altogether. Advertising in this industry has been hit with a different intensity and the after-effects are rippling. As long as there are restrictions on travel, promoting tourism is out of the question. As long as the faith of the brands is not entrusted in the government and its process, there will be differences in opinions and \u2018Revenge Travel\u2019 will stay a popular trend. But, if advertising plays its role pretty well and becomes the bridge between the brands, the industry and the government, \u2018Revenge\u2019 will be eliminated from \u2018Travel & Tourism\u2019.<\/p>\n\n\n\n

Travel like there\u2019s no tomorrow<\/em><\/strong><\/p>\n\n\n\n

Today\u2019s generation has its life all figured out (at least they think they do<\/em>). Their focus is to spend more time doing stuff that makes them happy. Money is not their problem. Time is. They think that the pandemic is robbing them of their precious time and the millennial generation feels like time needs to be protected at any cost. Making the most of every moment is what this generation strives for.<\/p>\n\n\n\n

Revenge Tourism is here to stay for a while and those who are fully vaccinated now are feeling the pinch of the new variant in town. The frustration is building up. Advertising, clearly, has nothing much to do or say here, but as advertisers, all we can do is make it clear to the world that the right kind of communication is the need of the hour and spreading rumours about the pandemic will only lead to further chaos and even more complicated restrictions that we are not ready to accept anymore.<\/p>\n\n\n\n

At 3 Dots Design Pvt. Ltd.<\/a>, it is our prime duty and responsibility to ensure the safety of our employees, our clients and our business. The world might embark upon \u2018Revenge Travel\u2019 all they want, but hoping that they are not misinformed about any rules or regulations, or anything that can take us closer towards the Third Wave<\/em>, is what we, as one of the best ad agencies in Pune, would want to ensure. On a lighter note, we are craving for one \u2018Revenge Travel\u2019 ourselves but we are holding back our thoughts on practical grounds.<\/p>\n","protected":false},"excerpt":{"rendered":"

Remember the news where people across the country flocked Manali and the hotels ran out of rooms? The crowd waiting outside these hotels resembled the (scary, but nostalgic for a few) Mumbai local trains. This was soon after the government of Himachal Pradesh removed the mandatory requirement of negative RT-PCR tests. The influx of tourists […]<\/p>\n","protected":false},"author":1,"featured_media":1099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,266,6,256,174,77,335,267,165,111,40,29,49,128,62,60,25,124,357,141],"tags":[203,207,16,53,197,211,200,213,202,199,75,208,201,19,204,35,460,15,210,462,461,85,198,205,456,457,104,209,212,206,458,459],"yoast_head":"\nRevenge Tourism: A Pandemic After-effect! - 3 Dots Design Pvt. Ltd. | Blog<\/title>\n<meta name=\"description\" content=\"Remember the news where people across the country flocked Manali and the hotels ran out of rooms? The crowd waiting outside these hotels resembled the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3dotsdesign.in\/blog\/revenge-tourism-a-pandemic-after-effect\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revenge Tourism: A Pandemic After-effect! - 3 Dots Design Pvt. Ltd. | Blog\" \/>\n<meta property=\"og:description\" content=\"Remember the news where people across the country flocked Manali and the hotels ran out of rooms? The crowd waiting outside these hotels resembled the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.3dotsdesign.in\/blog\/revenge-tourism-a-pandemic-after-effect\/\" \/>\n<meta property=\"og:site_name\" content=\"3 Dots Design Pvt. Ltd. | Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/3dotsdesign.in\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-16T09:10:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-16T09:11:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2021\/12\/Revenge-Tourism-A-Pandemic-After-effect.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@3dotsindia\" \/>\n<meta name=\"twitter:site\" content=\"@3dotsindia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"4 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#organization\",\"name\":\"3 dots design\",\"url\":\"https:\/\/www.3dotsdesign.in\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/3dotsdesign.in\/\",\"https:\/\/www.linkedin.com\/in\/3-dots-design-023398116\/\",\"https:\/\/www.youtube.com\/channel\/UC0FWRMIK6ZlkME5uTDQiynw\",\"https:\/\/twitter.com\/3dotsindia\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2017\/08\/cropped-cropped-3Dots-logo-with-TM-e1500663187996-270x270-1.png\",\"contentUrl\":\"http:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2017\/08\/cropped-cropped-3Dots-logo-with-TM-e1500663187996-270x270-1.png\",\"width\":270,\"height\":270,\"caption\":\"3 dots design\"},\"image\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#website\",\"url\":\"https:\/\/www.3dotsdesign.in\/blog\/\",\"name\":\"3 Dots Design Pvt. Ltd. | Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.3dotsdesign.in\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/revenge-tourism-a-pandemic-after-effect\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2021\/12\/Revenge-Tourism-A-Pandemic-After-effect.jpg\",\"contentUrl\":\"https:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2021\/12\/Revenge-Tourism-A-Pandemic-After-effect.jpg\",\"width\":750,\"height\":410},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/revenge-tourism-a-pandemic-after-effect\/#webpage\",\"url\":\"https:\/\/www.3dotsdesign.in\/blog\/revenge-tourism-a-pandemic-after-effect\/\",\"name\":\"Revenge Tourism: A Pandemic After-effect! - 3 Dots Design Pvt. Ltd. | Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/revenge-tourism-a-pandemic-after-effect\/#primaryimage\"},\"datePublished\":\"2021-12-16T09:10:36+00:00\",\"dateModified\":\"2021-12-16T09:11:20+00:00\",\"description\":\"Remember the news where people across the country flocked Manali and the hotels ran out of rooms? The crowd waiting outside these hotels resembled the\",\"breadcrumb\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/revenge-tourism-a-pandemic-after-effect\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.3dotsdesign.in\/blog\/revenge-tourism-a-pandemic-after-effect\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/revenge-tourism-a-pandemic-after-effect\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/\",\"url\":\"https:\/\/www.3dotsdesign.in\/blog\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/revenge-tourism-a-pandemic-after-effect\/#webpage\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/revenge-tourism-a-pandemic-after-effect\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/revenge-tourism-a-pandemic-after-effect\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#\/schema\/person\/3f5c56b7cce363c0ba3600cbb9db0e5d\"},\"headline\":\"Revenge Tourism: A Pandemic After-effect!\",\"datePublished\":\"2021-12-16T09:10:36+00:00\",\"dateModified\":\"2021-12-16T09:11:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/revenge-tourism-a-pandemic-after-effect\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/revenge-tourism-a-pandemic-after-effect\/#primaryimage\"},\"keywords\":[\"3 Dots Design\",\"Ad Agency\",\"advertising\",\"Advertising Agency\",\"Agency Life\",\"AV Production\",\"Best Advertising Agency\",\"Best Digital Marketing\",\"Brand Logos\",\"Brand Logos with Statutory Warnings\",\"BRANDING\",\"Branding Agency\",\"Creative Advertising Agency\",\"creative agency\",\"Design Firm\",\"Digital Marketing\",\"Fatigue\",\"marketing\",\"Marketing Agency\",\"Monotonous Life\",\"Mundane Lifestyle\",\"PRINT MEDIA\",\"Pune\",\"Pune Advertising Agency\",\"Revenge Tourism\",\"Revenge Travel\",\"Social Media\",\"Social Media Marketing\",\"Strategy Planning\",\"Top Advertising Agency\",\"Tourism\",\"Travel\"],\"articleSection\":[\"Advertising Agencies\",\"Advertising Agency\",\"Advertising Trivia\",\"Agency Life\",\"Ambush Marketing\",\"Branding\",\"Content Marketing\",\"Creative Agency\",\"Creative Campaigns in Digital Media\",\"Crisis management\",\"Design & Marketing\",\"Digital Marketing\",\"e-mail Marketing\",\"Facebook Ad\",\"Print Advertising\",\"Real Estate Marketing\",\"Restaurant Branding\",\"SEO\",\"Social Media Marketing\",\"Startup Agencies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#\/schema\/person\/3f5c56b7cce363c0ba3600cbb9db0e5d\",\"name\":\"3dots-blog\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/posts\/1098"}],"collection":[{"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/comments?post=1098"}],"version-history":[{"count":1,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/posts\/1098\/revisions"}],"predecessor-version":[{"id":1100,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/posts\/1098\/revisions\/1100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/media\/1099"}],"wp:attachment":[{"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/media?parent=1098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/categories?post=1098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/tags?post=1098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}