The New Year hangover might still be keeping us in snooze mode all week, but there are a few things that won\u2019t stop because our planet completed one full circle around the sun. Yes! Business resumes as usual and it\u2019s just the date that keeps changing. The scenes at an advertising agency are no different. What\u2019s new this New Year? Yay! We all get new diaries to write the same old stories, but it\u2019s up to us to change all that. This article would be talking about how to look out for new businesses if you\u2019re in an advertising agency and doing \u2018Pitch Presentations\u2019 is your plan of action all year long.<\/p>\n\n\n\n
Evolution of Pitch<\/em> Presentations<\/em><\/strong><\/p>\n\n\n\n Talking about the origin of pitch presentations, it all began in the late 90s when dotcom was basking in the bright spotlight. It was a venture capitalist\u2019s dream when investors frequently signed in clients who had heavy website traffic, no money and no business model.<\/p>\n\n\n\n What used to be perceived and interchangeably termed as a boring PowerPoint Presentation, \u201cPitch Presentation\u201d is usually a presentation (minimum 20 slides\/minutes, based on the need) that informs the investors as to why they need to invest in a particular brand\/product\/service.<\/p>\n\n\n\n Speaking of pitch presentations, it is usually a battle in an advertising agency as to who or which team is actually going to take the lead. It\u2019s usually something that needs both, left and right brain approach. So, we mean, it needs both creativity and strategy, meaning \u2013 it demands equal contributions from both, the creative team as well as the marketing team. Not all pitch presentations require that kind of balance though. It depends on the type of pitch presentation you would be doing.<\/p>\n\n\n\n Suggested Reading: Art of the Pitch, Guy Kawasaki<\/em><\/strong><\/p>\n\n\n\n Pitch<\/em><\/strong> Please!<\/strong><\/p>\n\n\n\n Well, if pitch presentation were a template, the whole world would be bored by it already. Honestly, there\u2019s no \u2018one-size-fits-all\u2019 for anything. Personalization is something that\u2019s trending in every business with every offering. If there\u2019s no personal touch, the idea of \u2018generalization of content\u2019 is discarded mercilessly and that\u2019s the harsh reality. That\u2019s why, today, pitch presentations are more like identities. Everyone has their own, but just as these identities are classified into distinctive segments, pitch presentations too, are divided into different types:<\/p>\n\n\n\n Startup Pitch<\/strong> \u2013 For the investors to put their money in a company that\u2019s born anew without any big names backing them, it\u2019s kind of a gamble. It may or may not work, but startups do their homework well as to why investors should trust them. Without an investor, any startup will only remain a dream and no business or financial goals would be met. Therefore, considering the priorities, here are a few of the points that basically go into the startup pitch presentation. Some points may or may not be necessary or in the same order. <\/p>\n\n\n\n Team Pitch<\/strong> \u2013 One of the best ways to capture the investors\u2019 attention is to showcase the team that would be working on the account. If the investors know who will be employed or working on the account, what\u2019s their expertise, how good is the team dynamics, etc., all these points directly or indirectly impact the investors’ decision to invest in your company. The team pitch presentation is something where the potential to invest matters the most. Here are a few of the points that can be found in the team pitch presentation. Again, some points may or may not be necessary or in the same order.<\/p>\n\n\n\n Vision-Opportunity Pitch<\/strong> \u2013 So, whenever any company, be it a startup or an existing one, sees potential in some segment that\u2019s been untapped and there\u2019s much to explore, it calls for an opportunity to invest. The business owners quickly implement their business goals using this pitch presentation. The ideal structure of a Vision-Opportunity Pitch Presentation is something like this \u2013<\/p>\n\n\n\n This kind of pitch presentation demands extensive research about the market where you would want the investors to invest and they should see through the same lens through yours.<\/p>\n\n\n\n Problem-Statement Pitch<\/strong> \u2013 This is a simple form of \u2018ask and you get it<\/em>\u2019 presentation wherein you state the problem that needs to be addressed and you present the solution. This kind of pitch deck typically includes the following pointers \u2013<\/p>\n\n\n\n