\u2018Art & literature\u2019 as a segment has always tempted a group of passionate poets, painters, sculptors and storytellers of every kind. Though they have tried to portray a gamut of emotions through their craft, \u2018love\u2019 has been one of the most dominating emotions of them all.<\/p>\n\n\n\n
Now, translating this love in the form of a brand story and connecting that emotion with the product\/service benefit was a task. That\u2019s where the \u201cCommercial Artists\u201d came into the picture. Going by the textbook definition, \u2018commercial art\u2019 is the art of creative services created for the purpose of advertising and selling. Here are some masterpiece ad campaigns that portrayed the emotion of \u2018love\u2019 on various dimensions.<\/p>\n\n\n\n
UNHATE<\/em> \u2013 United Colors of Benetton<\/strong><\/p>\n\n\n\n While the whole world was getting broiled in the political turmoil, United Colors of Benetton launched a simple, yet striking and controversial campaign that changed the way we defined \u2018love\u2019 as an emotion. The brand coined the term UNHATE and created a print and outdoor campaign that took the world by storm. However, the campaign was too bold to be launched in India with the Indian faces and it didn\u2019t quite see the light of the day. Overall, this is one of the boldest campaigns that was ever launched to show the power of love.<\/p>\n\n\n\n SHUBHARAMBH \u2013 Cadbury\u2019s Dairy Milk<\/strong><\/p>\n\n\n\n In India, the moment anyone even thinks of \u2018love\u2019, the first thing that comes to our minds is \u2018Dairy Milk\u2019. This is a brand that has etched its element in the hearts of the people, quite literally. Be it for Valentine\u2019s Day, Rakhi or birthdays, gifting a \u2018Dairy Milk\u2019 has become a ritual. It\u2019s not that the western dessert is eating up the traditional Indian desserts, but it has clearly made a niche for itself and Cadbury\u2019s has nailed the art of \u2018sharing\u2019 love. When the campaign \u201ckya swad Hai Zindagi Mein\u201d was aired, we were all blushing and our hearts just melted at the sight of the girl munching on the Dairy Milk and dancing her heart out in the cricket stadium. That was \u2018love\u2019 portrayed in its purest form. Surprisingly, the aura that the original commercial had in the 90s, wasn\u2019t quite the same when it was recreated with a gender-reversed version in 2021.<\/p>\n\n\n\n Embed Link: https:\/\/www.youtube.com\/watch?v=CPdpsuW3e_A<\/p>\n\n\n\n![\"\"](\"https:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2022\/02\/kissing.jpg\")
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