{"id":1214,"date":"2022-06-30T05:28:57","date_gmt":"2022-06-30T05:28:57","guid":{"rendered":"https:\/\/www.3dotsdesign.in\/blog\/?p=1214"},"modified":"2022-06-30T11:47:17","modified_gmt":"2022-06-30T11:47:17","slug":"turkiye-rebranding-a-nation-isnt-an-easy-campaign","status":"publish","type":"post","link":"https:\/\/www.3dotsdesign.in\/blog\/turkiye-rebranding-a-nation-isnt-an-easy-campaign\/","title":{"rendered":"T\u00fcrkiye: Rebranding a nation isn’t an easy campaign!"},"content":{"rendered":"\n

Renaming cities these days has become quite a trend. The people in power think it is as easy as right-clicking on the city, selecting the \u201cRename\u201d option and \u2018Voila\u2019 \u2013 we have a new city! Wish it were that easy to rebrand a place. Advertisers across the world would be showering gazillion blessings on the inventor of the \u201cRight Click\u201d. Unfortunately, that\u2019s not the case in real life. Renaming a city is one thing, and rebranding a whole nation is a different ballgame altogether. Turkey went through one such major transformation by renaming itself T\u00fcrkiye<\/em>. As poetic as the name sounds, the reason for adding extra letters to the name and an umlaut has a different story. This article talks about how challenging it is, as advertisers, to rebrand a nation.<\/p>\n\n\n\n

The Background Story<\/strong><\/p>\n\n\n\n

With the United Nations (UN) recognizing the new name, T\u00fcrkiye has a very interesting story to tell as to why it had to be rechristened. Though T\u00fcrkiye got its independence in 1923, the country was referred to as Turkey & Ottoman State, Turquia and Turkey. Eventually, the Anglicized version (Turkey) remained predominant while the citizens continued to refer to it as T\u00fcrkiye.<\/p>\n\n\n\n

Adding to the confusion, Google wasn\u2019t much of any help when people searched for Turkey. The images of a large bird served as a delicacy during Thanksgiving in North America popped up the most. Further, the word \u201cTurkey\u201d was trivialized in the Cambridge dictionary and defined as \u201ca stupid person<\/em>\u201d or \u201csomething that fails badly<\/em>\u201d.<\/p>\n\n\n\n

The Indian Scenario<\/strong><\/p>\n\n\n\n

In a country that thrives on diversity, the name of a place is surrounded by geopolitical and nationalistic controversies. There are no common grounds where we can find truce. One such instance was when a large water body surrounding the Indian Peninsula was named as \u201cIndian Ocean\u201d. This name annoyed Pakistanis in particular and they proposed many names on the international forum to rename it. Their suggestions \u2013 Indo-Pak Ocean, Eastern Ocean, Afro-Asian Ocean, Muslim Ocean, but guess which one made the cut.<\/p>\n\n\n\n

After the British vacated the country, Jinnah was infuriated with the fact that the name our country went ahead with was \u201cIndia\u201d instead of Hindustan as compared to Pakistan, which they went ahead with.<\/p>\n\n\n\n

Cut to \u2013 the present day<\/strong><\/p>\n\n\n\n

The \u201cRename\u201d culture has widely spread in the real estate industry where they consider it is \u201cintelligent\u201d to rename a particular locale according to the target audience\u2019s taste and preferences. Prefixes like \u2018New\u2019, \u2018Annexe\u2019, \u2018Upper\u2019 are thrown around in pitch presentations and they eventually change the game.<\/p>\n\n\n\n

The Global Impact<\/strong><\/p>\n\n\n\n

Fun Fact: Vilnius \u2013 the capital of Lithuania, has been marketing itself as “The G-spot of Europe” since 2018.<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

vilniusgspot.com<\/a><\/p>\n\n\n\n

Sometimes, even a simple idea can make the right kind of noise. The reason Vilnius chose to market itself as the G-spot of Europe is quite astonishing. According to the local tourism board, they claim that Vilnius is something similar to the G-spot. Nobody knows where it is, but when they find the place \u2013 it really feels amazing! Nobody can argue with that\u00a0anal<\/em>ogy (you see what we did there, right?) As an advertiser, this is what we love; the challenges of rebranding, we mean!<\/p>\n\n\n\n

At 3 Dots Design Pvt. Ltd., we have successfully worked on a plethora of brands and rebranded their identities by adding more purpose to their design, aesthetics and content. Being one of the best ad agencies in Pune, we have always kept our focus on enhancing the brand value of our clients and we continue to do so with effective, creative and strategic communications. If you wish to know more about who we are or what we do, please visit www.3dotsdesign.in<\/a> or get in touch with us at contact@3dotsdesign.in<\/a> to take your brand to the next level.<\/p>\n","protected":false},"excerpt":{"rendered":"

Renaming cities these days has become quite a trend. The people in power think it is as easy as right-clicking on the city, selecting the \u201cRename\u201d option and \u2018Voila\u2019 \u2013 we have a new city! Wish it were that easy to rebrand a place. Advertisers across the world would be showering gazillion blessings on the […]<\/p>\n","protected":false},"author":1,"featured_media":1217,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[523,524,525,37,266,6,256,174,77,335,267,165,111,40,29,49,128,20,54,62,60,25,124,357,141,522],"tags":[600,16,592,193,593,590,591,589,75,594,194,588,15,598,596,595,599,198,582,583,597,196,587,585,584,586],"yoast_head":"\nT\u00fcrkiye: Rebranding a nation isn't an easy campaign! - 3 Dots Design Pvt. Ltd. | Blog<\/title>\n<meta name=\"description\" content=\"Renaming cities these days has become quite a trend. 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