A lot has been brewing in the international markets about how Indian brands are stirring up a storm. \u2018Made in India\u2019 is viewed through a completely different looking glass and that\u2019s something that makes all Indians abroad, feel proud. There\u2019s this least capitalist angle to it, but one thing\u2019s for sure \u2013 Jingoism has hit a new height and it has crossed national boundaries. This article would elaborate on the ways in which desi brands abroad are making us proud and showing off their Indian side in a new light.<\/p>\n\n\n\n
Breaking free from the \u201cImported\u201d tag<\/strong><\/p>\n\n\n\n Years ago, it was a status symbol to flaunt something that was \u2018imported\u2019. Purchasing a product manufactured by an international brand meant you are either filthy rich or you have great taste in brands. Indian brands, somehow, were held in disdain. \u2018Imported\u2019 came with a tag of better quality, international appeal and a great deal of status quo. There was a time when many Indian startups adopted foreign-sounding names. Allen Solley, Old Monk, Lakme, Peter England, Flying Machine\u2026 the names are plenty to list out. Indian audiences were somehow swayed by the assumption that these brands were international.<\/p>\n\n\n\n Tata Group was presumably the first Indian brand to mark its presence in the global market in 1868. There has been no looking back ever since. Soon after Tata Group, Dabur hopped onto the global wagon in 1884, then Godrej in 1897 and Parle G in 1929. Indians who left the county to make a living abroad were in love with the nation again.<\/p>\n\n\n\n The Desi Catalyst<\/strong><\/p>\n\n\n\n Indian brands abroad are making a point that the global audience views the \u2018desi\u2019 brands with some respect. Now that the global artists, connoisseurs, mavericks, innovators and visionaries are noticing the desi brands for their depth in design and style, it gives all desis, bragging rights. It\u2019s not just about products doing well abroad. Desi brands are curating engagements putting Indian culture in the spotlight.<\/p>\n\n\n\n Please Note: This has got nothing to do with the Swadeshi Movement.<\/u><\/em><\/p>\n\n\n\n The debate of \u2018Be Indian, buy Indian\u2019 was a primitive topic of discussion. Today, we have evolved beyond political agendas. If a product sucks, it has got nothing to do with its nationality. There are hundreds and thousands of people who still despise Hyundai and prefer a Maruti or Tata.<\/p>\n\n\n\n Being the owner of a desi brand flourishing abroad feels like a greater responsibility \u2013 one where you have to stay true to your Indian DNA, hold on to your roots really strong and also spread your wings without suffocating the world with jingoistic pride.<\/p>\n\n\n\n Quality in the spotlight<\/strong><\/p>\n\n\n\n Desi brands have always succumbed to being invalidated by the international market as something inferior. Today, Indian brands have become synonymous with world-class quality and that\u2019s more than an achievement. It is a benchmark that some desi brands have set and the global audience is placing their faith in us for the cultural heritage, credibility, authenticity and legitimacy that we showcase.<\/p>\n\n\n\n Diversity has been our forte and that\u2019s the reason why multiple desi brands are popping up frequently on the global map.<\/p>\n\n\n\n At 3 Dots Design Pvt. Ltd., we believe that every Indian brand deserves to make it on the global scale as it not only uplifts their business, but also the nation\u2019s potential as a whole. Being one of the best ad agencies in Pune, even we wish to become a global name by being associated with international brands and our work speaks for our potential to grow. If you think we are the right fit to take your brand on the global front, get in touch with us at contact@3dotsdesign.in<\/a> or visit our website www.3dotsdesign.in<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" A lot has been brewing in the international markets about how Indian brands are stirring up a storm. \u2018Made in India\u2019 is viewed through a completely different looking glass and that\u2019s something that makes all Indians abroad, feel proud. There\u2019s this least capitalist angle to it, but one thing\u2019s for sure \u2013 Jingoism has hit […]<\/p>\n","protected":false},"author":1,"featured_media":1253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[523,524,525,37,266,6,256,174,77,335,267,165,111,40,29,49,128,20,54,62,60,25,124,357,141,522],"tags":[203,207,211,213,208,201,19,35,647,648,645,644,15,210,646,205,104,209,212,206],"yoast_head":"\n