So, we\u2019re not yet done with reels yet, Twitter has a new overlord, the fine line between Instagram and Snapchat is getting blurred and there are new players in the market. One might even theorize that social media has approached its endgame and the world might even believe it to be true. The experts in the industry have to say otherwise. Here\u2019s all that the future holds for social media and the possible trends that would keep it afloat. The article will take you on a journey through these trends and how advertising can be a significant player overall.<\/p>\n\n\n\n
Micro-influencers will grow!<\/strong><\/p>\n\n\n\n One thing that we know now is celebrities are losing their mojo. Consumers are no longer falling prey to celebrity endorsements or buying products or services basing their purchase solely on seeing their face on the hoarding or in a print ad. Micro-influencers who are experts in their field of interest would be gaining more prominence. Consumers are trusting micro-influencers who are among them. They trust reviews; they trust the transparency of believable pros and cons explained by the influencers. They trust the results.<\/p>\n\n\n\n Moreover, the stringent rules and regulations regarding influencer marketing have tightened the noose on their necks and fake reviews, accounts are on the rise.<\/p>\n\n\n\n Sustainability will prevail!<\/strong><\/p>\n\n\n\n No matter how apathetic the world leaders might seem towards climate change, there is still a large number of those in the group who actually are doing their best. Though it has become a marketing gimmick for many brands to win awards, sustainability is still an ice-breaker (pun intended) in many global summits on environment preservation and promoting the sustainable development of nations.<\/p>\n\n\n\n While we all talk about sustainable development, very few actually know what it means. For the uninitiated, it consists of three elements: Environmental (which is in a viable natural environment), Social (which nurtures the community), and Economic (which is intended to fuel the nation\u2019s growth efficiently). A culmination of all these three elements results in \u201cSustainable Development\u201d.<\/p>\n\n\n\n As marketers and advertisers, focusing on reducing carbon footprints, being conscious about our environment, will put the brand or the company in the good books of consumers, if and only if, the efforts and genuinely visible to their naked eyes.<\/p>\n\n\n\n Multi-sensory digital experiences will take the centre stage!<\/strong><\/p>\n\n\n\n Brands have already started investing in multi-sensory digital experiences directed at consumers. Cadbury\u2019s Dairy Milk, through AI, integrated the name of every retail store and made Shah Rukh Khan say those names in the ad. Bournvita, on the other hand, through their Forced Packs<\/em>, reiterated the fact that children\u2019s careers are forced upon them and we should let them choose what they want to be. Spotify is evolving every day with its algorithms to provide a better listening experience. Nike allowed customers to design their own shoes with Nike By You. Overall, companies are tapping into every sensory channel to market the brands and they seem to be doing well so far.<\/p>\n\n\n\n Brands will go hyperlocal!<\/strong><\/p>\n\n\n\n With the success of Kantara<\/em> hovering over the globe, it is now confirmed that the power of storytelling lies in the deepest corner of culturally-rich places. These stories are rooted in the tradition, culture and folklore that the people value, respect and admire so much. If there\u2019s any piece of communication that ignores these or trivializes them, the brand is destined to nosedive.<\/p>\n\n\n\n Keeping this rich attachment in mind, brands are now going hyperlocal and communicating with people who were never their target consumers before. What this does is, widens the consumer base and the acceptance of the brand gets more believable. Speaking in a language to the people in which they are comfortable and which they understand fluently, makes the brand more homely.<\/p>\n\n\n\n There are still a few more trends that we would be talking about in our subsequent edition. Brace yourselves for more. 3 Dots Design will keep you updated as it has been doing before. If you wish to know more about who we are or what we do, please visit www.3dotsdesign.in<\/a> or get in touch with us at contact@3dotsdesign.in<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" So, we\u2019re not yet done with reels yet, Twitter has a new overlord, the fine line between Instagram and Snapchat is getting blurred and there are new players in the market. One might even theorize that social media has approached its endgame and the world might even believe it to be true. The experts in […]<\/p>\n","protected":false},"author":1,"featured_media":1305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[523,524,525,37,266,6,256,174,77,335,267,165,111,40,29,49,128,20,54,62,60,25,124,357,141],"tags":[53,109,197,719,570,19,723,35,571,405,365,721,718,15,716,720,717,715,722],"yoast_head":"\n