{"id":1444,"date":"2023-04-13T13:46:34","date_gmt":"2023-04-13T13:46:34","guid":{"rendered":"https:\/\/www.3dotsdesign.in\/blog\/?p=1444"},"modified":"2023-04-13T13:47:09","modified_gmt":"2023-04-13T13:47:09","slug":"tv-vs-live-streaming-ipl-viewership-up-for-grabs","status":"publish","type":"post","link":"https:\/\/www.3dotsdesign.in\/blog\/tv-vs-live-streaming-ipl-viewership-up-for-grabs\/","title":{"rendered":"TV vs. Live Streaming: IPL viewership, up for grabs!"},"content":{"rendered":"\n

Nail-biting hits, last-over finishes, high-octane drama, and ultimate club loyalty- the latest edition of India Ka Tyohaar<\/em> has surely set off the right start. Come April, IPL and its frenzy takes over our screens and the media. From marketing campaigns to viral moment marketing trends and sky-rocketing budgets, this season brings in an equal amount of content and excitement to us in the ad world.<\/p>\n\n\n\n

But the 16th edition of the premier league stands apart for another reason. It\u2019s the first time in the league\u2019s history that the media rights for the event are divided between two broadcasters- Disney\u2019s Star (Sports) and Viacom18\u2019s JioCinema. And now there\u2019s a war waging-  between the two media companies vying for advertisers\u2019 money and viewers\u2019 attention, and between experts and professionals on whether TV or digital will now be the ultimate broadcast medium of the future.<\/p>\n\n\n\n

Here\u2019s how it began:<\/strong><\/p>\n\n\n\n

Viacom18 has bagged digital broadcast rights for the next five years and has announced free streaming of all matches on its OTT platform, JioCinema. Disney Star – the official TV broadcaster of Tata IPL till 2027, has announced they will broadcast the tournament across 22 channels in 10 languages. Senior officials also mention that some matches could be telecast on the company\u2019s free-to-air channels.<\/p>\n\n\n\n

Disney Star 2023 recorded a whopping 8.7 billion minutes of consumption for the opening match. 130 million viewers tuned in to their TV sets for the live broadcast of the first match of the season.<\/p>\n\n\n\n

On the other hand, JioCinema recorded a peak attendance of 16 million viewers was recorded on JioCinema during the first match, with 1.47 billion digital video views on the opening weekend of the IPL.<\/p>\n\n\n\n

So what does the future hold?<\/strong><\/p>\n\n\n\n

Industry experts pointed out that TV will always have the advantage of a big-screen experience. But when debates over no viewing versus viewing on a small screen take the centrestage, digital wins out. Plus, think of it this way. A lot of matches are played in the afternoon slot. And let\u2019s not forget, regular matches begin in the evening at 7. A larger chunk of the audience is either in the workplace or commuting back to their homes.  Digital is the \u2018On-to-go\u2019 medium and clearly has an advantage here.<\/p>\n\n\n\n

But let\u2019s not forget that TV is the family viewing, ‘always on’ medium. IPL has never been just about a certain gender or age demographic. Friends and family gather together to support their favourite team and enjoy some blazing hits in front of the screen, while they together beat the summer heat. It was due to the pandemic that the popularity of IPL, a solo-viewing activity, rose to the charts. But now that IPL picked off from where it left in 2019, TV has the advantage to take over, and many believe it will continue to stay.<\/p>\n\n\n\n

Whilst all of this, let\u2019s not forget to take into consideration the monetary aspects of streaming live and viewing. While IPL is free on OTT thanks to JioCinema, the data consumed for streaming one T20 match in its standard form can go up to 3.6GB. This is certainly not a feasible option for consumers who watch all their matches on prepaid or postpaid mobile data plans. On TV, viewers can pay a basic fee to get a Star Sports subscription for two months of IPL. And amidst all the hue and cry, Star is all set to make 12 matches from IPL 2023, including playoffs, Free To Air (FTA) for households too. This gives the TV a competitive edge.<\/p>\n\n\n\n

All things being said and done, whether it’s TV or digital, that\u2019s one thing assured- Entertainment and eyeballs that we advertisers can make the most of this season.<\/p>\n\n\n\n

At 3 Dots Design, we are a bunch of experts who are equally passionate about cricket and advertising. With years of industry expertise coming together, we have mastered the art of building brands and reputations. To kickstart a journey of effective branding and marketing for your brand, contact us at contact@3dotsdesign.in<\/a> or visit us on www.3dotsdesign.in<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nail-biting hits, last-over finishes, high-octane drama, and ultimate club loyalty- the latest edition of India Ka Tyohaar has surely set off the right start. Come April, IPL and its frenzy takes over our screens and the media. From marketing campaigns to viral moment marketing trends and sky-rocketing budgets, this season brings in an equal amount of content […]<\/p>\n","protected":false},"author":1,"featured_media":1445,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[523,524,525,37,266,6,256,174,77,335,267,165,111,40,29,49,128,20,54,62,60,25,124,357,141,522],"tags":[211,47,75,208,35,697,365,799,801,104,209,800],"yoast_head":"\nTV vs. Live Streaming: IPL viewership, up for grabs! - 3 Dots Design Pvt. Ltd. | Blog<\/title>\n<meta name=\"description\" content=\"Nail-biting hits, last-over finishes, high-octane drama, and ultimate club loyalty- the latest edition of India Ka Tyohaar has surely set off\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3dotsdesign.in\/blog\/tv-vs-live-streaming-ipl-viewership-up-for-grabs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV vs. Live Streaming: IPL viewership, up for grabs! - 3 Dots Design Pvt. Ltd. | Blog\" \/>\n<meta property=\"og:description\" content=\"Nail-biting hits, last-over finishes, high-octane drama, and ultimate club loyalty- the latest edition of India Ka Tyohaar has surely set off\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.3dotsdesign.in\/blog\/tv-vs-live-streaming-ipl-viewership-up-for-grabs\/\" \/>\n<meta property=\"og:site_name\" content=\"3 Dots Design Pvt. Ltd. | Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/3dotsdesign.in\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-13T13:46:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-13T13:47:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2023\/04\/tv-vs-live-stream-blog-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"2400\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@3dotsindia\" \/>\n<meta name=\"twitter:site\" content=\"@3dotsindia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#organization\",\"name\":\"3 dots design\",\"url\":\"https:\/\/www.3dotsdesign.in\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/3dotsdesign.in\/\",\"https:\/\/www.linkedin.com\/in\/3-dots-design-023398116\/\",\"https:\/\/www.youtube.com\/channel\/UC0FWRMIK6ZlkME5uTDQiynw\",\"https:\/\/twitter.com\/3dotsindia\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2017\/08\/cropped-cropped-3Dots-logo-with-TM-e1500663187996-270x270-1.png\",\"contentUrl\":\"http:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2017\/08\/cropped-cropped-3Dots-logo-with-TM-e1500663187996-270x270-1.png\",\"width\":270,\"height\":270,\"caption\":\"3 dots design\"},\"image\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#website\",\"url\":\"https:\/\/www.3dotsdesign.in\/blog\/\",\"name\":\"3 Dots Design Pvt. Ltd. | Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.3dotsdesign.in\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/tv-vs-live-streaming-ipl-viewership-up-for-grabs\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2023\/04\/tv-vs-live-stream-blog-2.jpg\",\"contentUrl\":\"https:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2023\/04\/tv-vs-live-stream-blog-2.jpg\",\"width\":2400,\"height\":2400},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/tv-vs-live-streaming-ipl-viewership-up-for-grabs\/#webpage\",\"url\":\"https:\/\/www.3dotsdesign.in\/blog\/tv-vs-live-streaming-ipl-viewership-up-for-grabs\/\",\"name\":\"TV vs. Live Streaming: IPL viewership, up for grabs! - 3 Dots Design Pvt. Ltd. | Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/tv-vs-live-streaming-ipl-viewership-up-for-grabs\/#primaryimage\"},\"datePublished\":\"2023-04-13T13:46:34+00:00\",\"dateModified\":\"2023-04-13T13:47:09+00:00\",\"description\":\"Nail-biting hits, last-over finishes, high-octane drama, and ultimate club loyalty- the latest edition of India Ka Tyohaar has surely set off\",\"breadcrumb\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/tv-vs-live-streaming-ipl-viewership-up-for-grabs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.3dotsdesign.in\/blog\/tv-vs-live-streaming-ipl-viewership-up-for-grabs\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/tv-vs-live-streaming-ipl-viewership-up-for-grabs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/\",\"url\":\"https:\/\/www.3dotsdesign.in\/blog\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/tv-vs-live-streaming-ipl-viewership-up-for-grabs\/#webpage\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/tv-vs-live-streaming-ipl-viewership-up-for-grabs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/tv-vs-live-streaming-ipl-viewership-up-for-grabs\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#\/schema\/person\/3f5c56b7cce363c0ba3600cbb9db0e5d\"},\"headline\":\"TV vs. Live Streaming: IPL viewership, up for grabs!\",\"datePublished\":\"2023-04-13T13:46:34+00:00\",\"dateModified\":\"2023-04-13T13:47:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/tv-vs-live-streaming-ipl-viewership-up-for-grabs\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/tv-vs-live-streaming-ipl-viewership-up-for-grabs\/#primaryimage\"},\"keywords\":[\"AV Production\",\"Best digital marketing Tools for SEO Analysis\",\"BRANDING\",\"Branding Agency\",\"Digital Marketing\",\"Digital Marketing Agency\",\"Influencer Marketing\",\"IPL Viewership\",\"Live Streaming\",\"Social Media\",\"Social Media Marketing\",\"TV Viewership\"],\"articleSection\":[\"3D Architectural Visualization\",\"3D Architecture\",\"3d rendering\",\"Advertising Agencies\",\"Advertising Agency\",\"Advertising Trivia\",\"Agency Life\",\"Ambush Marketing\",\"Branding\",\"Content Marketing\",\"Creative Agency\",\"Creative Campaigns in Digital Media\",\"Crisis management\",\"Design & Marketing\",\"Digital Marketing\",\"e-mail Marketing\",\"Facebook Ad\",\"Healthcare Branding\",\"Hot Trends\",\"Print Advertising\",\"Real Estate Marketing\",\"Restaurant Branding\",\"SEO\",\"Social Media Marketing\",\"Startup Agencies\",\"Walkthrough Videos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#\/schema\/person\/3f5c56b7cce363c0ba3600cbb9db0e5d\",\"name\":\"3dots-blog\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/posts\/1444"}],"collection":[{"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/comments?post=1444"}],"version-history":[{"count":1,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/posts\/1444\/revisions"}],"predecessor-version":[{"id":1446,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/posts\/1444\/revisions\/1446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/media\/1445"}],"wp:attachment":[{"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/media?parent=1444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/categories?post=1444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/tags?post=1444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}