{"id":1531,"date":"2023-10-05T11:52:01","date_gmt":"2023-10-05T11:52:01","guid":{"rendered":"https:\/\/www.3dotsdesign.in\/blog\/?p=1531"},"modified":"2023-10-05T11:52:41","modified_gmt":"2023-10-05T11:52:41","slug":"3-secrets-of-d2c-brands-that-help-boost-their-digital-presence","status":"publish","type":"post","link":"https:\/\/www.3dotsdesign.in\/blog\/3-secrets-of-d2c-brands-that-help-boost-their-digital-presence\/","title":{"rendered":"3 secrets of D2C brands that help boost their digital presence"},"content":{"rendered":"\n

The brands that sell directly to the buyers online without reaching out to retail stores or any distribution network are called D2C or \u2018Direct to Consumers\u2019.  Over the years, social media has played an important role in their exponential growth. These D2C companies have wisely leveraged social media to drive their sales and establish a strong brand identity.<\/p>\n\n\n\n

Social media helps build widespread awareness at affordable prices across the globe. This leads to increasing customer engagement and brand loyalty.<\/p>\n\n\n\n

Here are three ways that have fortified their brand presence on digital platforms.<\/p>\n\n\n\n

Right story and right audience<\/strong><\/p>\n\n\n\n

In today\u2019s time, social media has an array of platforms used by numerous sections of the population. To gain cutting-edge success, companies must prioritise the social media channels that effectively convey their communication and that help them boost their sales.<\/p>\n\n\n\n

For instance, Mamaearth, an organic and natural skincare & beauty brand has seen immense growth in the branding arena. They created a unique space by interacting with the right audience and gained trust of their customers. One of their ways was by showcasing new moms using only the best line of cruelty-free and eco-friendly products for their babies. This way they tapped on the sacred bond of a mother and child which was a remarkable way of promoting their brand. Additionally, people moving towards conscious living has led to people choosing more sustainable and natural products like Mamaearth.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Right way of storytelling<\/strong><\/p>\n\n\n\n

You have chosen the right platform to convey the message. Now you need a compelling story that appeals to the relevant audience. Be it promoting it on integrating your product  with digital entertainment companies like FilterCopy on YouTube or in collaboration with an influencer on Instagram, the medium should seamlessly put across the usage and message of the product or service online.<\/p>\n\n\n\n

Oppo also recently promoted their phones and its spectacular features through Tanmay Bhatt\u2019s reaction videos. His videos have become increasingly popular and relatable. The tinge of humour is an added advantage to their marketing strategy.<\/p>\n\n\n\n

Various brands are reaching out to even aspiring influencers\/content creators curating content relevant to their brand going beyond traditional methods of showcasing famous personalities as brand ambassadors.<\/p>\n\n\n\n

Along with this, testimonials from customers or reposting their user  generated content which is equivalent to word-of-mouth advertising on digital platforms, help boost relevance, reliability and relatability amid people.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Right Moment for Marketing<\/strong><\/p>\n\n\n\n

In a diverse country like India, it is important to make the most of the varied culture and people. With the rise of OTT platforms and increased number of Internet users, people are more connected than before and aware of the happenings around the world. Be it the Covid-19 that wreaked havoc globally or the successful landing of Chandrayaan, both events gained a lot of attention.<\/p>\n\n\n\n

Brands must keep an eye on the current affairs, festivals, socio-economic events at national and international platforms. This way of marketing on the basis of a recent popular event is called \u2018moment marketing\u2019.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Another medium is to engage with customers through memes. People enjoy expressing every detail of their lives to their businesses online, memes are a great way to connect. For the ability to connect over love for chai or bonding over the latest season of Stranger Things through relatable content online, is simply amazing.<\/p>\n\n\n\n

At 3 Dots Design<\/a>, we help brands build their unique position that boosts their digital presence.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The brands that sell directly to the buyers online without reaching out to retail stores or any distribution network are called D2C or \u2018Direct to Consumers\u2019.  Over the years, social media has played an important role in their exponential growth. These D2C companies have wisely leveraged social media to drive their sales and establish a […]<\/p>\n","protected":false},"author":1,"featured_media":1537,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[523,524,525,37,266,6,256,174,77,335,267,165,111,40,29,49,128,20,54,62,60,25,124,357,141,522],"tags":[203,874,910,982,115,927,977,35,978,365,979,240,325,980,417,209,139,981,557,378],"yoast_head":"\n3 secrets of D2C brands that help boost their digital presence - 3 Dots Design Pvt. 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