{"id":1663,"date":"2024-04-04T07:24:01","date_gmt":"2024-04-04T07:24:01","guid":{"rendered":"https:\/\/www.3dotsdesign.in\/blog\/?p=1663"},"modified":"2024-07-03T06:54:31","modified_gmt":"2024-07-03T06:54:31","slug":"going-out-of-the-box-with-on-box-advertising","status":"publish","type":"post","link":"https:\/\/www.3dotsdesign.in\/blog\/going-out-of-the-box-with-on-box-advertising\/","title":{"rendered":"GOING OUT-OF-THE-BOX WITH ON-BOX ADVERTISING"},"content":{"rendered":"\n

India\u2019s retail spending on online sites is at an all-time high. India is in the top five countries with one of the largest online shopper bases globally. Online shopping has, no doubt, been a boon for brands in India. However, an aspect of online delivery which usually isn\u2019t looked at is the packaging. Hundreds of thousands of orders are placed online everyday, which reach out to customers in packages and boxes. Brands are always looking for ways to sell more products and get noticed by more people. Thinking out of the box works wonders to keep customers interested. And that\u2019s what many brands in India are doing today, with On-Box Advertising.<\/p>\n\n\n\n

What\u2019s on-box advertising? <\/strong><\/p>\n\n\n\n

Amazon Ads launched its on-box advertising solutions in India in 2023, which allows businesses to reach audiences through innovative branding on delivery boxes. Asian Paints was among the first brands to work with Amazon Ads on the first on-box advertising campaign in the country. This unconventional marketing avenue involved transforming Amazon\u2019s delivery boxes into unique branded packaging, engaging hundreds of thousands of customers across India with the brand.<\/p>\n\n\n\n

Unveiling Unique Unboxing Experiences<\/strong><\/p>\n\n\n\n

On-box ads take brands to a place that many other types of ads cannot. Delivery boxes provide a highly visible, interactive advertising canvas to brands, which allow customers to discover products and immersive experiences.<\/p>\n\n\n\n

On-box ads enable brands to turn delivery boxes into special, branded packages that carry brand communication to the customers. It helps the brand deliver the message right \u2014 quite literally \u2014 along with a customised experience that would drive visibility and awareness and help grow the audience base and enhance brand recall. <\/p>\n\n\n\n

Elevating Customer Engagement<\/strong><\/p>\n\n\n\n

Remember all those boxes you stored away for a rainy day and all the unboxing snaps you make of your latest purchase? Or how you turned the phone delivery box in a tissue holder? <\/p>\n\n\n\n

Customers in India tend to hoard delivery boxes or make unboxing videos to share with their friends and family. Brands can harness these quirks and the power of on-box ads to captivate diverse demographics and also the power of customer-generated content for increased brand engagement.<\/p>\n\n\n\n

Turning regular deliveries into a fun brand experience can make a big difference for your business. On-package ads transcend traditional approaches by seizing the customer\u2019s attention at the doorstep. Brands can also add an extra layer of innovation and customise the boxes to ones that customers can turn into engaging structures, DIY mementos or showpieces. This will etch the brand in their memories and make them a household name. <\/p>\n\n\n\n

At 3 Dots Design, we provide innovative marketing strategies which will help your audience reach the right audience. Our expertise helps you navigate the evolving landscape of advertising to stand out in the marketplace. This has\u00a0 helped us become one of the best digital marketing agency in Pune<\/a>. To know more about our operations and the work we do, visit 3dotsdesign.in\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

India\u2019s retail spending on online sites is at an all-time high. India is in the top five countries with one of the largest online shopper bases globally. Online shopping has, no doubt, been a boon for brands in India. However, an aspect of online delivery which usually isn\u2019t looked at is the packaging. Hundreds of […]<\/p>\n","protected":false},"author":1,"featured_media":1664,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[523,524,525,37,266,6,256,174,77,335,267,165,111,40,29,49,128,20,54,62,60,25,124,357,141,522],"tags":[1308,1305,1303,1189,1321,250,1318,278,1301,1309,1317,1310,1314,1313,1312,1316,1319,1299,1302,1306,1300,1298,1320,1315,689,1304,1307,1311],"yoast_head":"\nGOING OUT-OF-THE-BOX WITH ON-BOX ADVERTISING - 3 Dots Design Pvt. Ltd. | Blog<\/title>\n<meta name=\"description\" content=\"India\u2019s retail spending on online sites is at an all-time high. 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