<\/p>\n
It\u2019s the laid back, quaint world of citizens on one hand and the supersonic, savvy world of netizens on the other…but often, it\u2019s a mix of both. Offline advertising works better for the first; while to capture the second; online advertising comes absolutely handy. However, both have plus and minus sides.<\/p>\n
Reach:<\/strong> Online advertising has a global reach while offline advertising reaches out to lesser number of people, comparatively.<\/p>\n \u2018Captive\u2019 audience: <\/strong>The \u2018TG\u2019 can always \u2018skip\u2019 an online ad while in offline advertising, the TG is more likely to read\/see the ad.<\/p>\n Time: <\/strong>Online advertisements are there for a limited time while offline advertisements have a longer life and the readers can view\/read them again.<\/p>\n Language: <\/strong>The \u2018lingo\u2019 used in online advertising is contemporary and colloquial although offline advertising mostly uses conventional and formal language.<\/p>\n Cost:<\/strong> Online advertising is less costly as opposed to offline advertising that\u2019s more expensive.<\/p>\n So, the real challenge is to make the right choice according to the TG and a savvy agency which is adept at both, delivers on dot!<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":290,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[40,29],"tags":[],"yoast_head":"\n