{"id":318,"date":"2017-10-05T10:47:25","date_gmt":"2017-10-05T10:47:25","guid":{"rendered":"http:\/\/www.3dotsdesign.in\/blog\/?p=318"},"modified":"2019-11-28T12:35:34","modified_gmt":"2019-11-28T12:35:34","slug":"research-playing-role-strategic-planning","status":"publish","type":"post","link":"https:\/\/www.3dotsdesign.in\/blog\/research-playing-role-strategic-planning\/","title":{"rendered":"Is research playing a role in your strategic planning?"},"content":{"rendered":"<p><!--more--><\/p>\n<p>We sincerely hope that you must have realized by now that almost everything is data-driven today. Be it product positioning, new launch or the new gimmicky sales offer to lure the customers&#8230;if you are aiming at making just the right decision, data comes handy to you. Even a dipstick research gives you a fair understanding of the past trends, consumer psychology and local traits. And if at all you are planning something big, then going further without a comprehensively planned market research is simply not advisable.<\/p>\n<p><strong>So what are the startling benefits of research?<\/strong><\/p>\n<ul>\n<li>You always have better knowledge of customer insights.<\/li>\n<li>You get the competitive edge of factual information about current market dynamics.<\/li>\n<li>You have the behavioural statistics of consumers and market expectations readily available.<\/li>\n<li>Based on the past trends, you could position your product well.<\/li>\n<li>You could be choosy in making a proper media mix and thus lower the marketing spends.<\/li>\n<li>Market research helps you build your communication and make it precisely effective.<\/li>\n<li>With a tool like market research you are in a better position to identify future opportunities.<\/li>\n<li>A proper forecast of proceedings helps you minimize risks.<\/li>\n<li>Colossal calamities like forthcoming recession or economic slowdown can be addressed well.<\/li>\n<li>You stay connected with the undercurrents flowing at the grassroots level of the market.<\/li>\n<\/ul>\n<p><strong>So what is the right time of conducting a research?<\/strong><\/p>\n<p>It is an ongoing process. And that\u2019s why big multinational &amp; national brands assign research the role it deserves to play consistently and just keep on doing it. We advise you to follow suit. We never know when we come across a situation in which market need is felt and the ideal time to launch your next product is just round the corner!<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":321,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is research playing a role in your strategic planning? - 3 Dots Design Pvt. Ltd. | Blog<\/title>\n<meta name=\"description\" content=\"Research plays a key role for every plan of action. And, it is the top priority when it comes to strategic communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3dotsdesign.in\/blog\/research-playing-role-strategic-planning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is research playing a role in your strategic planning? - 3 Dots Design Pvt. Ltd. | Blog\" \/>\n<meta property=\"og:description\" content=\"Research plays a key role for every plan of action. And, it is the top priority when it comes to strategic communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.3dotsdesign.in\/blog\/research-playing-role-strategic-planning\/\" \/>\n<meta property=\"og:site_name\" content=\"3 Dots Design Pvt. 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