{"id":335,"date":"2018-02-13T07:36:47","date_gmt":"2018-02-13T07:36:47","guid":{"rendered":"http:\/\/www.3dotsdesign.in\/blog\/?p=335"},"modified":"2018-03-01T14:54:45","modified_gmt":"2018-03-01T14:54:45","slug":"copy-cat-cut-crap","status":"publish","type":"post","link":"https:\/\/www.3dotsdesign.in\/blog\/copy-cat-cut-crap\/","title":{"rendered":"Copy cat, cut the crap! (?)"},"content":{"rendered":"

Copy cat, cut the crap!<\/h1>\n

\u201cAwwww…It\u2019s nice, but could you just chop it a bit? No one has time to read so much!\u201d
\nCopywriters keep hearing this day in and day out much to their woe. Well, you would say,
\nso, what\u2019s wrong? People really don\u2019t have time to waste over lengthy, languorous copies.
\nSuch copies refuse to come to the point at once. Well, it\u2019s only an ad, not a story! Twitter is
\nallergic to clutter. WhatsApp, instagram can\u2019t stand it either. So, everybody is happy with
\nthose short, catchy headlines with crisp copy! (We mean those short two lines you don\u2019t
\nhave to spare even 20 seconds to read!)<\/p>\n

Advantage, long copy !<\/h2>\n

When it comes to writing a descriptive copy about a product or service, the ad folk inadvertently relies on the trite maxim of \u201cLet (their) brand do the talking\u201d! And then everybody smiles smugly over their creative feat. But then, does that anaemic, 0 figure copy have the strength to pull the reader to the brand? Does it make her run after it like her life depended on it? Well, well… an elaborate and engaging copy is likely to do just that! The reasons are pretty simple!<\/p>\n

    \n
  1. It has the advantage of space.<\/li>\n
  2. It can describe the product in detail.<\/li>\n
  3. It sounds more confident and convincing.<\/li>\n
  4. It answers most of the queries the prospective buyer may have.<\/li>\n
  5. Most importantly, it adds loads to the brand personality.<\/li>\n<\/ol>\n

    Remember that \u2018Doughnuts are bad for you\u2019 ad for Crispy Cream\u2019 or \u2018Is your life more interesting than a squirrel\u2019s?\u2019 ad for The Royal Park Foundation ad? Or that black book ad for a lawyers\u2019 firm- \u2018Which one of these men do you think would be best at rape?\u2019 for The Solicitors\u2019 Regional Directory?<\/p>\n

    Any long body copy worth its salt can still stand the test of time, fascinate the reader and finally, turn her into a true blue fan of that brand! So, let those juicy, mushy, peppy, passionate words steal the reader\u2019s heart! Some people would willingly agree, and the deprived copywriter\u2019s eye would twinkle with an unmistakable glimmer of resurrected hope!<\/p>\n

    <\/h2>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Copy cat, cut the crap! \u201cAwwww…It\u2019s nice, but could you just chop it a bit? No one has time to read so much!\u201d Copywriters keep hearing this day in and day out much to their woe. Well, you would say, so, what\u2019s wrong? People really don\u2019t have time to waste over lengthy, languorous copies. Such […]<\/p>\n","protected":false},"author":1,"featured_media":336,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nCopy cat, cut the crap! (?) - 3 Dots Design Pvt. Ltd. | Blog<\/title>\n<meta name=\"description\" content=\"Who says that long copy has lost all its charm and purpose these days? 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