{"id":382,"date":"2018-06-07T07:27:27","date_gmt":"2018-06-07T07:27:27","guid":{"rendered":"http:\/\/www.3dotsdesign.in\/blog\/?p=382"},"modified":"2024-07-03T07:05:17","modified_gmt":"2024-07-03T07:05:17","slug":"traditional-digital-advertising-whats-your-pick","status":"publish","type":"post","link":"https:\/\/www.3dotsdesign.in\/blog\/traditional-digital-advertising-whats-your-pick\/","title":{"rendered":"Traditional & Digital Advertising – What\u2019s your pick?"},"content":{"rendered":"

Just a few decades back, the advertising was all hunky -dory with its traditional ways primarily containing press ads, TV commercials, radio spots & jingles, direct mails and tele-marketing. Phew….an impressive number of options still, eh? But the world went virtual and digital advertising<\/strong><\/a> started hogging most of the limelight. But lo and behold! Traditional advertising still held the ground\u2026and it does so till date!<\/p>\n

Let\u2019s compare both, just to make it all easier.<\/p>\n

Traditional Advertising<\/strong><\/p>\n

\u2022 These are tried and tested techniques with a high success rate
\n\u2022 People understand these techniques and are used to them
\n\u2022 The metrics of measuring success already exist<\/p>\n

Digital Advertising<\/strong><\/p>\n

\u2022 It\u2019s cost-efficient
\n\u2022 It has exceptional reach
\n\u2022 It gets direct response from the TG
\n\u2022 The response is tangible.<\/p>\n

All said and done, a strategically planned combination of both \u2013Traditional and Digital advertising can be really beneficial.<\/p>\n

\u2022 When it comes to digital advertising, tracking your viewers including how they found you, measuring the traffic to your site, the level of engagement your audience has on your social network and even counting the people visiting your blog is all quite easy.<\/p>\n

\u2022 Whereas Traditional Advertising renders it difficult as to how many people read or ignored your ad, whether they watched your TV commercial or chose to surf channels while it was on, whether they read your direct mailer or it went straight to the trash can due to oversight.<\/p>\n

Addressing the compulsive online shoppers<\/p>\n

These days cell phones have made online shopping an \u2018in\u2019 thing and a number of people seem to be opting for it.<\/p>\n

\u2022 Four out of 5 cell phone users use it mostly for online shopping
\n\u2022 People prefer to check social media sites on their cell phones and people mostly see the ads while visiting the social sites.
\n\u2022 People are found to spend longer hours on social media than watching TV or visiting other platforms.<\/p>\n

Obviously, digital marketing<\/a> is on its way to spread its \u2018net\u2019 far and wide soon. But if you want and can put your fingers in both the pies, a combination of both would bring you the most desirable effect!<\/p>\n","protected":false},"excerpt":{"rendered":"

Just a few decades back, the advertising was all hunky -dory with its traditional ways primarily containing press ads, TV commercials, radio spots & jingles, direct mails and tele-marketing. Phew….an impressive number of options still, eh? But the world went virtual and digital advertising started hogging most of the limelight. But lo and behold! Traditional […]<\/p>\n","protected":false},"author":1,"featured_media":383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[26,28,22,17,24],"yoast_head":"\nTraditional & Digital Advertising - What\u2019s your pick? - 3 Dots Design Blog<\/title>\n<meta name=\"description\" content=\"Traditional and Digital advertising \u2013 both have their upsides and downsides. 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