{"id":485,"date":"2019-05-16T06:01:34","date_gmt":"2019-05-16T06:01:34","guid":{"rendered":"https:\/\/www.3dotsdesign.in\/blog\/?p=485"},"modified":"2019-11-28T12:23:32","modified_gmt":"2019-11-28T12:23:32","slug":"why-e-mail-marketing-is-important-for-real-estate","status":"publish","type":"post","link":"https:\/\/www.3dotsdesign.in\/blog\/why-e-mail-marketing-is-important-for-real-estate\/","title":{"rendered":"Why e-mail marketing is important for real estate?"},"content":{"rendered":"\n<p>Traditional marketing\navenues have been in use by <em>advertising\nagencies<\/em> to attract real estate buyers. These methods were a\nmassive success and mostly preferred by marketers. And then disruptors like digital\nmarketing, social media marketing stepped in and changed the scenario of the\nadvertising world. Among the various digital marketing tools, e-mail marketing;\na relatively old tool is still effective and continues to be the most\nprofitable means of marketing. According to a research, almost 95% of online\nconsumers check their emails regularly giving marketers a leverage to make\nsuccess through it.<\/p>\n\n\n\n<p>The unprecedented boom in real estate is making it mandatory for everyone to reach out to the audience through every medium possible. E-mail marketing is an omnipresent digital communication technology which will always keep realtors at the peak of the game. Here are some reasons why realtors should<strong> <\/strong>incorporate this profitable tool in their marketing strategy:<\/p>\n\n\n\n<p><strong>Cost Effective:<\/strong><\/p>\n\n\n\n<p>One of the major advantages of email-marketing is its lower cost compared to mainstream marketing channels. For realtors it is an affordable option as there are no print costs and no postage fees. <\/p>\n\n\n\n<p><strong>Targeted Audiences: <\/strong><\/p>\n\n\n\n<p>It is the only\nmedium which offers the buyers a choice to subscribe. Realtors can provide their\nbuyers with information about the projects that caters to buyers\u2019 specific\nneeds (e.g. product mix, special features, amenities, location advantages). Direct\nmarketing ensures a higher conversion rate for the realtors, as they are\ntargeting audience that is already engaged. <\/p>\n\n\n\n<p><strong>Distribution at Scale and\nBrand Awareness:<\/strong><\/p>\n\n\n\n<p>E-mail marketing allows you to share the information across the world with just one click and helps in new customer acquisition.<strong> <\/strong>E-mailers and marketing newsletters about the current and upcoming projects help in making your buyers more aware about your offerings. This initiative converts leads into clients and clients into loyal customers. Strategic planning and targeted emails<strong> <\/strong>will gain your brand more exposure and credibility.<\/p>\n\n\n\n<p><strong>Drive Revenue:<\/strong><\/p>\n\n\n\n<p>Direct\nmarketing allows buyers to view the offers\nrelated to your projects, understand it thoroughly and accelerates the buying\nprocess. Helpful and convenient links that provide insights about your projects\ncan eventually drive sales on a larger scale than any other marketing platform.<\/p>\n\n\n\n<p><strong>Track And\nAnalyze:<\/strong><\/p>\n\n\n\n<p>Through e-mail\nmarketing you can track open rates, click through rates and analyze data metrics\nthat will help you know your customers better and eventually tweak your\ncampaigns to optimize results.<\/p>\n\n\n\n<p><strong>Return on\nInvestment:<\/strong><\/p>\n\n\n\n<p>Whatever the\nmedium may be, result is all that matters. &nbsp;According\nto a&nbsp;survey, the ROI for e-mail marketing has increased enormously for\npast few years compared to other marketing channels. Low costs and\neffective branding strategies can benefit your real-state business by\ngenerating more net profits.<\/p>\n\n\n\n<p>If\nyou are looking ahead to attract more and more customers to your real estate offerings\nthrough effective use of e-mail marketing, <a href=\"https:\/\/www.3dotsdesign.in\/\">3 Dots Design<\/a><a href=\"https:\/\/www.3dotsdesign.in\/\">&nbsp;<\/a>is here to help! We are a Pune based advertising agency\nproviding you an array of communication services. &nbsp;Contact us today and allow\nus to add more Dots to your business!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditional marketing avenues have been in use by advertising agencies to attract real estate buyers. These methods were a massive success and mostly preferred by marketers. And then disruptors like digital marketing, social media marketing stepped in and changed the scenario of the advertising world. Among the various digital marketing tools, e-mail marketing; a relatively [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":488,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[49],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why e-mail marketing is important for real estate? - 3 Dots Design Pvt. Ltd. | Blog<\/title>\n<meta name=\"description\" content=\"Personalised interaction helps in driving engagement. Check out how effective is Email marketing in building a customer connect\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3dotsdesign.in\/blog\/why-e-mail-marketing-is-important-for-real-estate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why e-mail marketing is important for real estate? - 3 Dots Design Pvt. Ltd. | Blog\" \/>\n<meta property=\"og:description\" content=\"Personalised interaction helps in driving engagement. Check out how effective is Email marketing in building a customer connect\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.3dotsdesign.in\/blog\/why-e-mail-marketing-is-important-for-real-estate\/\" \/>\n<meta property=\"og:site_name\" content=\"3 Dots Design Pvt. 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