{"id":527,"date":"2019-08-12T13:04:36","date_gmt":"2019-08-12T13:04:36","guid":{"rendered":"https:\/\/www.3dotsdesign.in\/blog\/?p=527"},"modified":"2024-07-03T07:21:35","modified_gmt":"2024-07-03T07:21:35","slug":"healthcare-branding-learn-from-the-masters","status":"publish","type":"post","link":"https:\/\/www.3dotsdesign.in\/blog\/healthcare-branding-learn-from-the-masters\/","title":{"rendered":"Healthcare Branding – Learn From The Masters!"},"content":{"rendered":"\n

Being a leading advertising agency that provides 360-degree branding solutions<\/a>, challenging jobs are more of our energy boosters than headaches. We strongly believe that \u2018If a job is not challenging, it’s not a job at all!’ With this ideology, we have successfully launched many brands and have set a benchmark for others. Though every brand has its own challenges, the most challenging of them is the healthcare brand and we are glad that we have majored them too!<\/p>\n\n\n\n

Hospitals are not like any other product; it has many\ncomplications and emotional elements attached to it. Also, there are many\nethical guidelines and restrictions to consider while branding healthcare\nservices which if not followed properly, can harm the image and values of the services.\nSpeaking from experience of branding two of the most renowned hospitals and\nthat too from different cities, healthcare service is the kind of challenge\nthat is definitely not the cup of tea for everyone. <\/p>\n\n\n\n

Enough said, now let us, the best digital marketing agency in Pune<\/a>,<\/a><\/strong> show you how the branding for healthcare services is actually done. <\/p>\n\n\n\n

Overcoming\nthe challenges<\/strong><\/p>\n\n\n\n

Compared to any other products and services, most of the\npeople don’t think of hospitals or doctors unless or until there’s a need or\nemergency. This makes the branding scenario more complex as it is completely\ndependent on the consumers and in case of hospitals, on their patients. The\nmain purpose of branding is to sell the product, but healthcare services are\nnot for sale, they are in the market to serve the patients. Therefore branding\nmust be done with such an impact that whenever there’s urgency, the first thought\nto come in one’s mind must be of your brand.<\/p>\n\n\n\n

Different\napproach for different audience<\/strong><\/p>\n\n\n\n

One more challenge in healthcare branding is that it does\nnot have a specific target group. The audiences for healthcare brands comprises\nof almost anyone and everyone which makes branding a tough task. Therefore it’s\nimportant to approach the targeted audiences according to the nature of the\nhealthcare service. A high-end multispecialty hospital with ultra-luxurious\nrooms and offerings are meant for the elite group and hence the convincing\nappeal must be done accordingly. As a digital marketing agency, we create the\nrelevant content for all our healthcare services which targets their audiences\nperfectly. <\/p>\n\n\n\n

Healthcare\nBrand \u2013 a promise to the patient<\/strong><\/p>\n\n\n\n

A healthcare brand is more than just a brand; it’s a promise\nto its patients of what they should expect from the hospital\u2019s services and how\nthe hospital will perform. A brand is exactly like a person’s reputation. You\nwill be known as a good person only if you do the right thing and never\ncompromise on the consistency of doing it well. A brand evolves and is enriched\nor undermined by its actions. The reason behind our powerful branding is that\nwe present our healthcare brands as a promise, not as a product and that\nchanges everything.<\/p>\n\n\n\n

Brand\nidentity<\/strong><\/p>\n\n\n\n

A brand identity is comprised of the messaging, the tone you set down or choice of words and visual elements such as logo, colors, fonts that consistently represent your brand. It defines the personality of your brand. In a healthcare brand, creating a brand identity is a challenging task as it comes with the responsibility to maintain the consistency in the services that the healthcare brand may have claimed earlier. To be successful, the brand identity must be placed in such a way that it’s rooted in research and tightly aligned with the brand position.<\/p>\n\n\n\n

Bringing\nthe brand to life<\/strong><\/p>\n\n\n\n

Devising a healthcare branding strategy is to ensure that\nits values are communicated through every single touch-point. It is about to\nshow how they relate to their patients and serve them. While positioning the\nbrand, it’s not advisable to exaggerate or go overboard as it might lose the\ngenuineness of the purpose of the brand. Hence, all healthcare branding must be\ndone in a tone that reflects the values of the actual brand in real life. The\npatient’s experience is all that matters and showcasing their experience and\nreviews on digital platforms, actually brings the brand to life and that’s\nexactly how we do it.<\/p>\n\n\n\n

Femcity Hospital, Hyderabad and Jehangir Hospital, Pune<\/a> are the products of our successful branding. Though located in different cities with different target groups, we 3 Dots Design<\/a><\/em>, the leading advertising agency in Pune<\/a><\/strong>, have managed the task very well. If you are looking for a digital marketing agency<\/a> for branding<\/strong>, then you know where to go!<\/p>\n","protected":false},"excerpt":{"rendered":"

Being a leading advertising agency that provides 360-degree branding solutions, challenging jobs are more of our energy boosters than headaches. We strongly believe that \u2018If a job is not challenging, it’s not a job at all!’ With this ideology, we have successfully launched many brands and have set a benchmark for others. Though every brand […]<\/p>\n","protected":false},"author":1,"featured_media":528,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nHealthcare Branding - Learn From The Masters! - 3 Dots Design Pvt. Ltd. | Blog<\/title>\n<meta name=\"description\" content=\"It's the promise that a healthcare brand makes to its patients. 3 Dots Design is making the difficult task easy in the most effective way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3dotsdesign.in\/blog\/healthcare-branding-learn-from-the-masters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Healthcare Branding - Learn From The Masters! - 3 Dots Design Pvt. Ltd. | Blog\" \/>\n<meta property=\"og:description\" content=\"It's the promise that a healthcare brand makes to its patients. 3 Dots Design is making the difficult task easy in the most effective way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.3dotsdesign.in\/blog\/healthcare-branding-learn-from-the-masters\/\" \/>\n<meta property=\"og:site_name\" content=\"3 Dots Design Pvt. Ltd. | Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/3dotsdesign.in\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-12T13:04:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-03T07:21:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2019\/08\/Healthcare-Branding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"711\" \/>\n\t<meta property=\"og:image:height\" content=\"374\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@3dotsindia\" \/>\n<meta name=\"twitter:site\" content=\"@3dotsindia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"4 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#organization\",\"name\":\"3 dots design\",\"url\":\"https:\/\/www.3dotsdesign.in\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/3dotsdesign.in\/\",\"https:\/\/www.linkedin.com\/in\/3-dots-design-023398116\/\",\"https:\/\/www.youtube.com\/channel\/UC0FWRMIK6ZlkME5uTDQiynw\",\"https:\/\/twitter.com\/3dotsindia\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2017\/08\/cropped-cropped-3Dots-logo-with-TM-e1500663187996-270x270-1.png\",\"contentUrl\":\"http:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2017\/08\/cropped-cropped-3Dots-logo-with-TM-e1500663187996-270x270-1.png\",\"width\":270,\"height\":270,\"caption\":\"3 dots design\"},\"image\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#website\",\"url\":\"https:\/\/www.3dotsdesign.in\/blog\/\",\"name\":\"3 Dots Design Pvt. Ltd. | Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.3dotsdesign.in\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/healthcare-branding-learn-from-the-masters\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2019\/08\/Healthcare-Branding.jpg\",\"contentUrl\":\"https:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2019\/08\/Healthcare-Branding.jpg\",\"width\":711,\"height\":374,\"caption\":\"Health Care Branding Agency in Pune\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/healthcare-branding-learn-from-the-masters\/#webpage\",\"url\":\"https:\/\/www.3dotsdesign.in\/blog\/healthcare-branding-learn-from-the-masters\/\",\"name\":\"Healthcare Branding - Learn From The Masters! - 3 Dots Design Pvt. Ltd. | Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/healthcare-branding-learn-from-the-masters\/#primaryimage\"},\"datePublished\":\"2019-08-12T13:04:36+00:00\",\"dateModified\":\"2024-07-03T07:21:35+00:00\",\"description\":\"It's the promise that a healthcare brand makes to its patients. 3 Dots Design is making the difficult task easy in the most effective way.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/healthcare-branding-learn-from-the-masters\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.3dotsdesign.in\/blog\/healthcare-branding-learn-from-the-masters\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/healthcare-branding-learn-from-the-masters\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/\",\"url\":\"https:\/\/www.3dotsdesign.in\/blog\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/healthcare-branding-learn-from-the-masters\/#webpage\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/healthcare-branding-learn-from-the-masters\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/healthcare-branding-learn-from-the-masters\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#\/schema\/person\/3f5c56b7cce363c0ba3600cbb9db0e5d\"},\"headline\":\"Healthcare Branding – Learn From The Masters!\",\"datePublished\":\"2019-08-12T13:04:36+00:00\",\"dateModified\":\"2024-07-03T07:21:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/healthcare-branding-learn-from-the-masters\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/healthcare-branding-learn-from-the-masters\/#primaryimage\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.3dotsdesign.in\/blog\/#\/schema\/person\/3f5c56b7cce363c0ba3600cbb9db0e5d\",\"name\":\"3dots-blog\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/posts\/527"}],"collection":[{"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/comments?post=527"}],"version-history":[{"count":3,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/posts\/527\/revisions"}],"predecessor-version":[{"id":1738,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/posts\/527\/revisions\/1738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/media\/528"}],"wp:attachment":[{"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/media?parent=527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/categories?post=527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.3dotsdesign.in\/blog\/wp-json\/wp\/v2\/tags?post=527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}