{"id":657,"date":"2020-04-16T11:39:35","date_gmt":"2020-04-16T11:39:35","guid":{"rendered":"https:\/\/www.3dotsdesign.in\/blog\/?p=657"},"modified":"2020-04-16T11:39:39","modified_gmt":"2020-04-16T11:39:39","slug":"advertising-and-marketing-during-lockdown","status":"publish","type":"post","link":"https:\/\/www.3dotsdesign.in\/blog\/advertising-and-marketing-during-lockdown\/","title":{"rendered":"Advertising and Marketing during lockdown"},"content":{"rendered":"\n<p>Like every other sector that drives employment and activity\naround the world, the advertising industry has been adversely affected during\nthe lockdown. Whether it is print advertising or video ads, everything seems to\nhave been scaled down lately to accommodate the highly necessary principles of\nsocial distancing. Governments across the globe are urging citizens to avoid\nsocial interaction by staying in their homes and this has basically killed the\nentire industry of massive ad shoots. But that does not mean that the\ncreativity that is inherent to the advertising and marketing field has stopped.\nOn the contrary, it has found a new medium of expression through user-generated\nvideos, snapshots from individuals and innovative use of stock footage and\nimages.<\/p>\n\n\n\n<p>Asian Paints was quick to come up with an interesting take\non the aspect of staying indoors with your loved ones. The ad was simply a\ncompilation of the tender moments that we experience, shot at home in an\namateur style on purpose, as opposed to the highly stylised and professional\nshoots. Other brands were quick to join the bandwagon, coming up with their own\nlow budget, \u2018home video\u2019 style films that promoted not just the brand, but the\nimportance of social distancing and personal safety through hygiene.<\/p>\n\n\n\n<p>But there is another important scenario where all brands are\nfocussing their advertising efforts on. And the scenario we are talking about\nis expressing gratitude to those who are fighting the Coronavirus epidemic at\nthe frontlines \u2013 healthcare workers, doctors, nurses, sanitation &amp;\ncleanliness workers, and beyond. Every brand worth its salt is engaged in\ncreating some kind of communication which graciously thanks all these heroes\nfor their brave efforts in keeping us safe. Brands are also urging everyone to\nfollow government rules and regulations and doing their bit to maintain social\norder, effectively contributing to the better handling of the Coronavirus\nsituation.<\/p>\n\n\n\n<p>On the digital front, almost every brand is trying to engage\nits audiences through social media. Social media advertising is the only medium\nthat is still accessible to the masses as hoardings and print ads prove useless\nin this unique time of crisis. As spending time at home becomes monotonous and\nconfining, brands are trying to keep their customers occupied with contests,\ngames and trivia-based quizzes. <\/p>\n\n\n\n<p>These activities are a way for brands to prove that despite the difficult times, we are with you always. <a href=\"https:\/\/www.pyramidlifestyle.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pyramid Lifestyles (opens in a new tab)\">Pyramid Lifestyles<\/a>, a leading real estate developer based out of Pune is also interacting with clients during the lockdown with interesting challenges that are given instant gratification &amp; prizes. These contests are encouraging users to send in pictures and videos of their family time and togetherness during the period of quarantine. Needless to say, such endeavours and efforts are gaining a positive response from users, proving that advertising and marketing creativity will find its way even in the harshest of times. <\/p>\n\n\n\n<p>If you are looking for an agency to help you interact better with your clients digitally during the lockdown crisis, get in touch with <a href=\"https:\/\/www.3dotsdesign.in\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"3 Dots Design (opens in a new tab)\">3 Dots Design<\/a> to experience the best solutions for all your communication needs. 3 Dots Design is one of the <a href=\"https:\/\/www.3dotsdesign.in\/\">lea<\/a><a href=\"https:\/\/www.3dotsdesign.in\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"eading design agencies in Pun (opens in a new tab)\">ding design agencies in Pun<\/a>e with core expertise in implementing powerful digital branding concepts to elevate your brand effortlessly! Get in touch with us to create tomorrow-centric communication for your brand today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like every other sector that drives employment and activity around the world, the advertising industry has been adversely affected during the lockdown. Whether it is print advertising or video ads, everything seems to have been scaled down lately to accommodate the highly necessary principles of social distancing. Governments across the globe are urging citizens to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,77,40,29,60],"tags":[102,109,107,108,101],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising and Marketing during lockdown - 3 Dots Design Pvt. 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