{"id":745,"date":"2020-12-03T07:50:17","date_gmt":"2020-12-03T07:50:17","guid":{"rendered":"https:\/\/www.3dotsdesign.in\/blog\/?p=745"},"modified":"2020-12-03T11:33:22","modified_gmt":"2020-12-03T11:33:22","slug":"award-winning-vs-breadwinning-ideas","status":"publish","type":"post","link":"https:\/\/www.3dotsdesign.in\/blog\/award-winning-vs-breadwinning-ideas\/","title":{"rendered":"Award-winning vs. Breadwinning Ideas"},"content":{"rendered":"\n<p>Ideas rule\nadvertising. Ideas that help agencies earn awards, ideas that help fetch\nrewards. The everyday challenge in advertising has gone far beyond just getting\nthe product known, increasing sales, or having more conversions. For\nestablishing an ever-lasting connect with the ever-evolving consumer, new\nmethods like brand storytelling, usage of technology &#8211; VR (virtual reality),\nand more are being implied all across. In this blog, we are going to have a\nlook at what really makes ideas run the show called advertising. <\/p>\n\n\n\n<p><br>\n<strong>The Never-Ending Battle <\/strong><\/p>\n\n\n\n<p>Award-winning\nideas fuel passion for creativity, whereas breadwinning ideas fuel the\nfinancial aspect of a business. Running a super smooth show demands the balance\nbetween this everlasting tussle of creativity versus functionality. Where\ncampaigns for the sole purpose of winning awards ask for clutter-breaking\nideas, campaigns for driving results that indirectly support the system ask for\nfunctional ideas. Functional ideas help the business prosper on the basis of reach,\nimpressions, sales or conversions. They stand for improving the number game,\nand for delivering results that help clients grow their business. Breadwinning\nideas help the agency and clients prosper at the same time. For awards,\nagencies aim for creating reputable, creative and clutter-breaking work that\nserves the purpose of advertising for a brand as well as helps the brand\nestablish something unique. Work that also spells the agency\u2019s competency,\npotential and thought process. The success of a campaign is deeply rooted in\nthe thought on which the entire campaign is crafted. And the thought that\ninfluences the campaign is nothing but an enticing idea that tops the rest. <\/p>\n\n\n\n<p>For\ninstance, \u2018Volvo interception\u2019 won several awards through its unique idea of making\nother car brands advertise for them. The idea was simple yet unique which\ncreated a lot of buzz and helped Volvo establish their identity during the\nsuper bowl in the USA without even spending a penny. Intrigued? Have a look.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VOLVO INTERCEPTION - GREY NEW YORK case study film\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/6CyHHBI2umY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Another\naward-winning campaign by Paytm spells how unique ideas can break the clutter\nand start a new conversation or instill a new functionality. Every now and then\nIndians are handed over toffees, candies in the place of change. Paytm explored\na new to resolve the issue in a new way: <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cannes Lions 2018 - Gold and Silver Winner\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/z3sAPFc0w90?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Another\nstunning campaign that helped the Akanksha Foundation (an NGO working for\neducating children) spread their message at a negligible cost. Their \u2018message\nbarter\u2019 did wonders and highlighted the need for teachers in education in a\nunique way:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Akanksha&#039;s Message Barter\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/-5HeKsx-zL4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>At 3 Dots\nDesign, we keep sharpening our minds every day to stand firmly on both ends. We\nhave been successful in delivering campaigns that have helped our clients\nmultifold their sales as well as helped us earn some reputable awards. Some\ncampaigns that speak for our creativity consists of our work done for a joint\nproject by Namrata Group and SMP Reality for their project &#8211; Life 360. We\nbagged an award for Printed Illustration 2019 and also helped the client up\ntheir sales through some clutter-breaking campaigns. Another highlight that\nhelped us win \u2018Single Press Advt. 2019 \u2013 English\u2019 win was our work done for 7\nPlumeria Drive. The print ad reaped remarkable rewards in the form of increased\nwalk-ins and sales. Winning the \u2018Outdoor 2019\u2019 award added another feather in\nour cap. The project named Water\u2019s Square by Sagar Properties got all the\nattention it deserved through an eye-catching campaign done all across Pune. <\/p>\n\n\n\n<p>At <a href=\"https:\/\/www.3dotsdesign.in\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"3 Dots Design (opens in a new tab)\">3 Dots Design<\/a>, we keep up to the game by constantly evolving and adapting to new methodologies and by instilling new technologies. We ensure that each of our work helps our clients grow as well as help us fetch rewards and awards. We play a game that makes both the teams win.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideas rule advertising. Ideas that help agencies earn awards, ideas that help fetch rewards. The everyday challenge in advertising has gone far beyond just getting the product known, increasing sales, or having more conversions. For establishing an ever-lasting connect with the ever-evolving consumer, new methods like brand storytelling, usage of technology &#8211; VR (virtual reality), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,40,1],"tags":[16],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Award-winning vs. Breadwinning Ideas - 3 Dots Design Pvt. Ltd. | Blog<\/title>\n<meta name=\"description\" content=\"Ideas rule advertising. Ideas that help agencies earn awards, ideas that help fetch rewards. 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