SALE – the most clich\u00e9d pick-up word that most marketers\nhave been using all this while to allure customers! Our minds trigger a\ndifferent kind of hormones when we hear the word and our hands automatically\nstart moving towards emptying our wallets. It\u2019s a strange connection, right?\nWell, the relationship between retail and advertising too is quite\naction-packed.<\/p>\n\n\n\n
It\u2019s a Psychological Thriller<\/strong><\/p>\n\n\n\n Remember when Bata changed the shoe prices from `400 to `399 and the whole world went\ncrazy? It has remained a classic example of psychological pricing. And, yes! It\nwas a marketing strategy boosted by\u2026 drum rolls\u2026 ADVERTISING! It was a\nblockbuster idea. It became popular as \u201cBata Pricing\u201d and till date, this\nstrategy still works.<\/p>\n\n\n\n Here\u2019s another one \u2013 Buy 1, Get 1\u2026 FREE! (Professionally\ntermed as BOGO)<\/p>\n\n\n\n Well, there\u2019s a catch, always! Customers feel that they\nare getting something without paying for it, but it is more like a giveaway for\nbuying the product at its Maximum \u201cRetail\u201d Price. Guess who made BOGO famous?\nYou got it right once again\u2026 ADVERTISING!<\/p>\n\n\n\n In short, retail advertisers use various communication\ntools to spread awareness and influence future customers to consider buying a\nparticular product. Given the current condition, promoting a brand is of\nparamount importance these days than inaugurating a store. The trend of online\nshopping has spread like wildfire and there\u2019s no stopping. The psychology of\nretail advertising has given rise to another term \u2013 \u201cRetail Therapy!\u201d That\u2019s a\nwhole different ballgame altogether which we have reserved for later which will\nbe discussed in detail.<\/p>\n\n\n\n It\u2019s a Reality Show<\/strong><\/p>\n\n\n\n Here\u2019s a fun fact – The organized versus unorganized\nretail contest in India is more enlightening and entertaining than any other\nreality show or a family drama movies or daily soaps. Street-hawkers and small\nstores owned by individuals or families constitute 90-93% of the market.\nIncreased penetration on the digital front is partly why people are shifting\ntowards organized retail and desire to buy branded products. But, these are all\nnumbers which are bound to change every day. But, can you imagine how could\nhave unorganized retail gained so much traction while the biggies are spending\nmillions on advertising their pockets off? Yes! Unorganized retail chose\nADVERTISING too! Remember the famous Avis \u201cWe are No.2\u201d campaign?<\/p>\n\n\n\n Not literally, but principally, the major part of\nunorganized retail chose to \u201cTry Harder!\u201d<\/p>\n\n\n\n At 3 Dots Design<\/a>, we believe in retelling the art of retail through purposeful advertising. The creative campaigns and advertising for some of the retail brands such as Women\u2019s Express (WE), SheNation, and Kaira, were all crafted by the adept creative team at 3 Dots Design<\/a> and these campaigns garnered a commendable response. All said and done, when it comes to crafting continuous communications in Pune, the only name that clients come across should be ours and that\u2019s a dream we love to live up to. Our love triangle with the brands, ideas and strategy is a never-ending story.<\/p>\n","protected":false},"excerpt":{"rendered":" SALE – the most clich\u00e9d pick-up word that most marketers have been using all this while to allure customers! Our minds trigger a different kind of hormones when we hear the word and our hands automatically start moving towards emptying our wallets. It\u2019s a strange connection, right? Well, the relationship between retail and advertising too […]<\/p>\n","protected":false},"author":1,"featured_media":768,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,40,29],"tags":[16,18,102,15,95],"yoast_head":"\n