{"id":773,"date":"2020-12-24T09:13:41","date_gmt":"2020-12-24T09:13:41","guid":{"rendered":"https:\/\/www.3dotsdesign.in\/blog\/?p=773"},"modified":"2020-12-24T09:17:33","modified_gmt":"2020-12-24T09:17:33","slug":"watch-out-for-this-square-apple-with-sharp-edges","status":"publish","type":"post","link":"https:\/\/www.3dotsdesign.in\/blog\/watch-out-for-this-square-apple-with-sharp-edges\/","title":{"rendered":"Watch out for this Square Apple with sharp edges"},"content":{"rendered":"\n<p><strong><em>Breaking News:<\/em><\/strong><em> Apple announces\nproduct &amp; policy changes that will affect data sharing across iOS.<\/em><\/p>\n\n\n\n<p>This decision might have been taken by \u2018<em>Square<\/em>\u2019 (sic) Apple with\nan intention to keep their customer\u2019s data safe and their privacy untouched.\nBut, this move has some sharp edges that you might want to watch out for.<\/p>\n\n\n\n<p>The recent metamorphosis in Apple\u2019s product and policy changes is\ncertainly set to impact data sharing and digital marketing across iOS platform in\na huge way. The challenges faced by digital advertising and social media\nmarketing will predominantly affect the growth of small businesses and the free\ninternet. This was what Apple announced at its Worldwide Developers Conference\n(WWDC) in June, 2020.<\/p>\n\n\n\n<p>That\u2019s probably a double-edged sword when it comes to enhancing the advertising\nperformance on the digital platform and proactively protecting data privacy of\nthe customers. Free and personalized ads have helped small businesses grow in a\nhuge way. They have been an essential element for the growth of ad-supported\nbusinesses. Facebook, however, agrees to disagree.<\/p>\n\n\n\n<p><strong>THE GLOBAL SOCIAL IMPACT<\/strong><\/p>\n\n\n\n<p>Apple has proposed changes in their data sharing and data privacy\npolicies and it can extremely curtail the effectiveness with which businesses\nreally reached, understood and engaged with their customers across various\nplatforms. This decision might severely impact the ability to realize the\nperformance of a product and take further steps related to marketing, sales and\nadvertising budgets. Though gradual, this step by Apple might result in the\noverall decrease in ad performance and personalization, and increase the cost\nper action. <\/p>\n\n\n\n<p>Online ad revenue of Facebook and Google in India ascended to INR 11,500\ncrore in the financial year of 2019-20, out of which the search engine kingpin\nclocked INR 9,203 crore from ads while the social media giant garnered INR 2,233\ncrore. According to a report by Dentsu Aegis Network Ltd. the online ad spend\nis expected to increase from INR 13,683 crore in 2019 to INR 28,249 by 2022.\nSpeaking of the revenue generated by these dynamic duo \u2013 Facebook India\u2019s\noverall revenue increased 71% YoY to INR 892 crore and the profit jumped 84% to\nINR 105 crore, as per the filings by Registrar of Companies. On the other hand,\nGoogle India\u2019s overall revenue plummeted to INR 4147 crore in the financial\nyear of 2019 because of changes in its accounting standards. However, its\nprofits grew 16% to 473 crore.<\/p>\n\n\n\n<p>Be it for using a cab, or eating at a restaurant, learning, taking\nmedicines, or watching a game, India has surely gone the online route. The\nsheer numbers speak for themselves \u2013<\/p>\n\n\n\n<ul><li>23% YoY growth is seen in online shopping in\nIndia which is likely to continue till 2021<\/li><li>627 million Indians\nhave access to internet<\/li><li>351 million users are\non Social Media platforms<\/li><li>270 million users\nhave access to Facebook<\/li><li>48% of people surveyed have reported that\ntheir last online purchase was due to a Facebook ad<\/li><\/ul>\n\n\n\n<p><strong>Source:<\/strong><\/p>\n\n\n\nhttps:\/\/www.bloombergquint.com\/business\/indian-entities-spent-dollar16-billion-on-facebook-and-google-ads-in-2018-19\nhttps:\/\/mopharma.com\/blogs\/digital-marketing-benefits-for-indian-economy.html <br><br>\n\n\n\n\n<p><strong>SNOWBALLING CHALLENGES<\/strong><\/p>\n\n\n\n<p>With Apple\u2019s new policies, it will be tougher for smaller businesses to\ncompete with big names in the industry. The ease, with which they could\neffortlessly reach their existing and potential customers with the help of\npersonalized digital ads, now seems to be a herculean task. Specifically, some\nof these changes made by Apple will hamper the ability of small businesses to \u2013<\/p>\n\n\n\n<ul><li>Ensure that the ad\nreaches the right audience at the right frequency<\/li><li>Deliver ads\neffectively to people on the basis of the engagement ratio with your business <\/li><li>Evaluate and detail\nout the rate of ad conversions from certain customers<\/li><li>Regularly reach out\nto iOS users regarding the app updates<\/li><\/ul>\n\n\n\n<p><strong>GIVING PRIVACY ITS DUE IMPORTANCE<\/strong><\/p>\n\n\n\n<p>Without predictable cost &amp; analysis, and personalized ads, it would\nbe difficult for businesses to create that impact and their efforts would get\ndiluted on vague grounds. Nevertheless, this move by Apple has given privacy\nits due importance. People who did not want their phones and mails to be hoarded\nwith spams every day, can now breathe in peace. Facebook has reluctantly agreed\nto their terms to prevent themselves being blocked from App Store, but looking\nat the brighter side, there are chances that many others would find newer ways\nto reach out to customers and that\u2019s where the future-ready advertising\nagencies step in \u2013 to deliver innovative solutions! However, Apple CEO, Tim\nCook tweeted that users have the power to allow or deny Facebook from tracking\ntheir activities across other companies, apps and websites.<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">We believe users should have the choice over the data that is being collected about them and how it\u2019s used. Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will just require that they ask for your permission first. <a href=\"https:\/\/t.co\/UnnAONZ61I\">pic.twitter.com\/UnnAONZ61I<\/a><\/p>&mdash; Tim Cook (@tim_cook) <a href=\"https:\/\/twitter.com\/tim_cook\/status\/1339720611313065984?ref_src=twsrc%5Etfw\">December 17, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>At <a href=\"https:\/\/www.3dotsdesign.in\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"3 Dots Design (opens in a new tab)\">3 Dots Design<\/a>, we believe that the future has already begun yesterday. We constantly seek for ideas and craft designs that the future customers understand and need. Our dynamic team of digital strategy &amp; research are on constant lookout for such news that help us know the market better and deliver communication that\u2019s not just creative, but fair &amp; square, and up-to-date. By leveraging on the market opportunities that the current situations pose, 3 Dots Design goes full guns blazing with our rationalized facts and make sure our clients are well-informed about the market where we mutually grow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Breaking News: Apple announces product &amp; policy changes that will affect data sharing across iOS. This decision might have been taken by \u2018Square\u2019 (sic) Apple with an intention to keep their customer\u2019s data safe and their privacy untouched. But, this move has some sharp edges that you might want to watch out for. The recent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":783,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,29,54],"tags":[147,58,148,149],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Watch out for this Square Apple with sharp edges - 3 Dots Design Pvt. Ltd. | Blog<\/title>\n<meta name=\"description\" content=\"Breaking News: Apple announces product &amp; policy changes that will affect data sharing across iOS. 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