{"id":785,"date":"2020-12-31T08:48:16","date_gmt":"2020-12-31T08:48:16","guid":{"rendered":"https:\/\/www.3dotsdesign.in\/blog\/?p=785"},"modified":"2021-01-04T06:37:04","modified_gmt":"2021-01-04T06:37:04","slug":"rewind-2020-the-year-that-could-have-been","status":"publish","type":"post","link":"https:\/\/www.3dotsdesign.in\/blog\/rewind-2020-the-year-that-could-have-been\/","title":{"rendered":"Rewind 2020: The year that could have been"},"content":{"rendered":"\n

It\u2019s no big surprise that Coronavirus globally won the\ntitle of \u201cParty-Pooper of the Year\u201d unanimously. While some businesses had\nplans to expand and spread their wings, there came the pandemic spreading the deadliest\nof the virus and shattering all our dreams. We had to wear masks, keep social\ndistance, and sanitize our hands constantly\u2026 The rules of living a normal life\nhad changed completely. Amidst all the chaos, there were businesses and\nindividuals trying to make ends meet. What survived, in the end, was sheer\ndetermination to keep going. Looking back at the year that passed like a meteor\nmerely grazed the surface of the earth, here\u2019s what we are proud to have\nachieved this year.<\/p>\n\n\n\n

We lived<\/strong><\/p>\n\n\n\n

Yes! We are fortunate enough to have survived the\npandemic so that the storyteller in us has one hell of a story to tell our\nkids. Despite the increasing number of cases every month from the day of its\narrival, some of us escaped the virus; some of us encountered it and fought\nback, and some of us never left the room. Speaking as individuals and as\nbusinesses, the gist is clear – \u201cwe survived.\u201d As an ad agency, we, at 3 Dots\nDesign, count on our blessings and continue the journey of survival and engage\nin endless storytelling.<\/p>\n\n\n\n

We won<\/strong><\/p>\n\n\n\n

Be it for the virus or the business, speaking of which,\nthe pandemic was a phase where most of them were in constant fear of losing\ntheir lives or jobs or even their minds, being in WFH mode for months. Just as\nwe conquered the fear of the virus and the virus, we did conquer some of the\nrenowned clients in the industry and did some noteworthy ad campaigns. Here\u2019s a\nsneak peek at all the creative campaigns that we did that earned the best of\nresults for our clients.
\n<\/strong><\/p>\n\n\n\n

TMR Group<\/a><\/strong><\/p>\n\n\n\n

When we got back to work post-lockdown, one of the notable campaigns\nthat garnered an overwhelming response was for one of our real estate client\nbased out of Hyderabad \u2013 TMR Group. We crafted two campaigns \u2013 \u201cPLOTS OF\nOPPORTUNITIES<\/strong>\u201d & \u201cGrow with TMR<\/strong>\u201d which in total generated over 2,100+\nleads, 5,14,000 unique reach, 1,701,000 impressions, 13,000 engagements and 10+\nunits sold in 30 days.<\/p>\n\n\n\n

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HS Group<\/a><\/strong><\/p>\n\n\n\n

Creative campaigns come from the back of our brains when it comes to\nreal estate clients and the campaign we created for HS Group\u2019s project \u2013 Lagom\nHomes proves the very point. \u201cB the Best\u201d campaign for the launch of their\nTower B, and \u201cChoose the best\u201d campaign for the launch of Tower C, generated over\n280 leads, 82,000+ unique reach, 1,55,000 impressions, 1,500+ engagements, and\nsold 66 units in record-breaking 20 days.<\/p>\n\n\n\n