It was because of some of the greatest minds in\nadvertising, we have been able to see the evolution of the ever-growing\nindustry.<\/p>\n\n\n\n
WHO WERE THESE EARLY INFLUENCERS?<\/strong><\/p>\n\n\n\n These are not just people who had a great influence on\nadvertising across ages. They have been game-changing \u2018Influencers\u2019 in theory\nand practice because of whom advertising has become a phenomenon with a perfect\nblend of art & science today.<\/p>\n\n\n\n THE FOUNDING FATHERS OF ADVERTISING<\/strong><\/p>\n\n\n\n Advertising is not an offspring of just one father (as\nodd as it might sound, but it\u2019s true). Over the centuries, advertising has been\nevolving with the help of founding fathers in every era. Addressing the\nchallenges of their time, advertising has grown at the talented hands of\nwordsmiths and artists. Here are some of the renowned fathers who changed the\nadvertising landscape across the world.<\/p>\n\n\n\n David Ogilvy<\/strong> –\nFather of Advertising<\/p>\n\n\n\n Benjamin Franklin<\/strong> – Father of Advertising in America<\/p>\n\n\n\n Thomas Barratt<\/strong> – Father of Modern Advertising, by T.F.G. Coates.<\/p>\n\n\n\n Albert Lasker<\/strong> – Father of Modern Advertising<\/p>\n\n\n\n J. Henry “Slogan” Smythe, Jr. of Philadelphia<\/strong> – World’s best-known slogan writer<\/p>\n\n\n\n There are so many luminaries in the industry from whom we\ncan learn a lot more. We would be speaking about them in our later blogs.<\/p>\n\n\n\n At 3 Dots Design, we believe that there\u2019s always so much\nto learn from the greatest minds in advertising. They might not be with us\ntoday, but their teachings, ideologies and philosophies have made a mark in the\nhistory of communications and they have completely changed the way\nconversations happen with customers. Just paraphrasing what David Ogilvy said,\n\u201cDo not speak to customers as if they have gathered in a stadium. Speak to them\nas if you are writing a letter to them personally and telling them exactly what\nyou want to tell.\u201d This is the ethos we intend to follow and reach out to our\nclients in the best possible way.<\/p>\n","protected":false},"excerpt":{"rendered":" What used to be drum rolls and fanfare in the yesteryears is now a business that is approximately worth $628 billion globally. There\u2019s a reason why \u2018Advertising\u2019 as a business has grown to such an extent. Today\u2019s world has grown unforgiving and competitive, and everyone wants to sell everything they have. But, how did all […]<\/p>\n","protected":false},"author":1,"featured_media":816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,77,40,29],"tags":[156,163,16,92,18,114,155,109,158,162,161,159,164,160,157],"yoast_head":"\n![](\"https:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2021\/01\/lewis-150x150.jpg\")
E. St. Elmo Lewis<\/strong> \u2013 Some of us might have not even heard his name before. He was the person who developed the first hierarchy of effects model (AIDA) which is popularly used in sales and advertising these days. Now you remember your marketing classes, right?<\/p>\n
\n\n\n\n![](\"https:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2021\/01\/ALRIEShfh-150x150.jpg\")
Al Ries<\/strong> \u2013\nThe name sounds quite similar to the antagonist in Batman Begins, but on the\ncontrary, he\u2019s the protagonist, an Advertising Executive, and an author, who\nwas credited with coining the term “positioning” in the late 1960s.<\/p>
\n\n\n\n![](\"https:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2021\/01\/rossernew-150x150.jpg\")
Rosser Reeves <\/strong>\u2013 You might have heard of USP \u2013 an acronym that\u2019s used,\nabused and misused continuously in the field of marketing these days? He was\nthe person who developed the concept of the Unique Selling Proposition (USP)\nand encouraged the use of repetition in advertising. <\/p>
\n\n\n\n![](\"https:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2021\/01\/parlin-charles-150x150.jpg\")
Charles Coolidge Parlin<\/strong> \u2013 Love him or not, he is regarded as the pioneer of the\nuse of marketing research in advertising. It\u2019s because of him we see advertising\nas a subject that\u2019s more than just creativity and ideas.<\/p>
\n\n\n\n![](\"https:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2021\/01\/rosser.jpg\")
David Ogilvy<\/strong> \u2013\nHe pioneered the positioning concept and preached the use of a brand image in\nadvertising. He created a brand image for himself. We don\u2019t call him the\n\u201cFather of Advertising\u201d for nothing. Speaking of \u201cFather\u201d, this brings us to\nthe next topic of discussion.<\/p>
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