{"id":830,"date":"2021-01-21T11:27:57","date_gmt":"2021-01-21T11:27:57","guid":{"rendered":"https:\/\/www.3dotsdesign.in\/blog\/?p=830"},"modified":"2021-01-21T12:05:55","modified_gmt":"2021-01-21T12:05:55","slug":"dotsfired-2-ambush-marketing-works-best-when-the-competition-is-nasty","status":"publish","type":"post","link":"https:\/\/www.3dotsdesign.in\/blog\/dotsfired-2-ambush-marketing-works-best-when-the-competition-is-nasty\/","title":{"rendered":"#DotsFired 2: Ambush Marketing Works Best When The Competition Is Nasty!"},"content":{"rendered":"\n

How often have we seen brands fight for the top spot in\nthe industry? Answer: Almost every day. Some use conventional ways to advertise\ntheir brands and some take a leap of faith and go over the top to be there.\nRarely, the battle gets ugly, but most of the time, the competition is a\nhealthy one, even if the brand uses \u201cAmbush Marketing\u201d the right way. Speaking\nof yet another debatable topic, Ambush Marketing is a forbidden fruit that many\nbrands try to avoid biting. But, if you look at successful brands, they use\nthis fruit in their salads for success. Here\u2019s the newest #DotsFired and here\u2019s\nwhat we have to say about it.<\/p>\n\n\n\n

Our Thoughts:<\/strong><\/p>\n\n\n\n

History has it that Ambush Marketing grabs more eyeballs.\nTake the banter between Wendy\u2019s, Burger King & McDonald\u2019s or the ugly fight\nbetween Pepsi & Coke, Ambush Marketing has surely helped the brand gain\nmore engagement. The very nature of Ambush Marketing is to hijack another\u2019s\nbrand campaign and raise awareness about their brand. The most recent event was\nwhen Apple launched its brand new phone and made the charger chargeable (pun,\nintended). Samsung and OnePlus were quick to take a dig at them mentioning that\ntheir chargers were FREE IN THE BOX.<\/p>\n\n\n\n

There are many other examples that made headlines in the\npast when Coke was announced the official sponsor for the 1996 Cricket World\nCup, Pepsi came up with a campaign \u2013 Nothing Official About It! The latter\ncaptured the consumer\u2019s minds more than the actual sponsor of the game. In this\ncase, PepsiCo didn\u2019t hijack Coke\u2019s brand campaign, but it hijacked the entire\ncricketing event. If you look at it from the brand\u2019s perspective, the purpose\nof the campaign was solved right there.<\/p>\n\n\n\n

Though many brands consider Ambush Marketing as a\nquestionable and unethical practice to gain undue advantage, here\u2019s the\nthing \u2013 we have the Advertising Standards Council of India (ASCI). It is a\nself-regulatory advertising body in India for over 30 years. Ambush Marketing\nads that lead to a trademark or copyright infringement will definitely face the\nconsequences.<\/p>\n\n\n\n

Here are some of the examples of indirect Ambush\nMarketing ads that made headlines in the Indian market.<\/p>\n\n\n\n

Snapdeal vs. Flipkart FrontPage Battle<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2013 <\/p>\n\n\n\n

A \u2018small\u2019 play on words can make a \u2018big\u2019 difference to a\nbrand.
\n<\/strong><\/p>\n\n\n\n

Amul vs. Good Day Butter Banter<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

When two giants who are in the business of making people\nsmile, they had to show their \u2018butter\u2019 side to the world.
\n<\/strong><\/p>\n\n\n\n

Sebamed vs. The Daily Soaps: Not so sensitive<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

When Sebamed suddenly came in limelight, it was because\nof its attack on the soaps that we \u2018believed\u2019 were sensitive on our skin. The\nbrand took a direct Ambush Marketing approach to state the facts.<\/p>\n\n\n\n

At 3 Dots Design, we believe in putting our best\n\u2018creative\u2019 foot forward and use creativity, research & design as our\nweapons to fight the battle of the brands in healthy competition. Though our\nopinions on Ambush Marketing are not etched in stone, you have all the rights\nto question us about why we think what we think and how we think it works or\ndoesn\u2019t. Write to us, comment below or if you have stronger dots to be fired,\nor reach us out on our social media handles. <\/p>\n","protected":false},"excerpt":{"rendered":"

How often have we seen brands fight for the top spot in the industry? Answer: Almost every day. Some use conventional ways to advertise their brands and some take a leap of faith and go over the top to be there. Rarely, the battle gets ugly, but most of the time, the competition is a […]<\/p>\n","protected":false},"author":1,"featured_media":837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[174],"tags":[176,175,177],"yoast_head":"\n#DotsFired 2: Ambush Marketing Works Best When The Competition Is Nasty! - 3 Dots Design Pvt. Ltd. | Blog<\/title>\n<meta name=\"description\" content=\"How often have we seen brands fight for the top spot in the industry? Answer: Almost every day. Some use conventional ways to advertise their brands and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3dotsdesign.in\/blog\/dotsfired-2-ambush-marketing-works-best-when-the-competition-is-nasty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#DotsFired 2: Ambush Marketing Works Best When The Competition Is Nasty! - 3 Dots Design Pvt. Ltd. | Blog\" \/>\n<meta property=\"og:description\" content=\"How often have we seen brands fight for the top spot in the industry? Answer: Almost every day. Some use conventional ways to advertise their brands and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.3dotsdesign.in\/blog\/dotsfired-2-ambush-marketing-works-best-when-the-competition-is-nasty\/\" \/>\n<meta property=\"og:site_name\" content=\"3 Dots Design Pvt. 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