This\none will sting a bit. Especially to the ones who have gone to advertising\nschools to learn creativity. There are a plethora of books that teach the art\nof advertising and there are gurus who have taught the art of storytelling\nthemselves. Not invalidating their accomplishments or teachings completely, the\n#DotsFired now is set to spark some real conversations.<\/p>\n\n\n\n
Our Thoughts: Let\u2019s get cracking<\/strong><\/p>\n\n\n\n Ideas\ncannot be tamed, they said. Some of the award-winning ideas emerged when they\nwere let loose. A simple brief like \u201cthink something new\u201d, or \u201cdo something\ndifferent\u201d was never enough to come up with a creative campaign. As\nadvertisers, we are always hungry for more details. Be it for the likes of\nDavid Ogilvy or Prasoon Joshi, the juggernauts in the advertising industry\ntoday are always fuelled by such details.<\/p>\n\n\n\n Why\ndo we think that rules hinder the creative process? Having brand\nguidelines to define a brand persona is one thing. Putting the creative thought\nprocess on a leash is completely yet another thing altogether. Creativity, by\nnature, means breaking the pattern to stand out from the crowd. Thinking out of\nthe box means, standard rules and regulations do not apply. Simply by even\ndeviating from the rules, the purpose of creativity can be achieved. So,\nstating the obvious here – if rules are meant to be broken, why have them in\nthe first place? Here are a few of the rule-breaking ads that have changed the\nway we look at advertisements.<\/p>\n\n\n\n Dove \u2013 Real Beauty Campaign<\/strong><\/p>\n\n\n\n When\nmost of the beauty soaps paid handsome<\/em> (pun, intended) fees to\ncelebrities to endorse their brand, Dove chose to break the rule that beauty\nsoaps should be endorsed by beautiful people. In fact, they made a point that\ntheir soaps made even the simplest looking people beautiful, and that was the\nbeauty of breaking the rule. Dove Real Beauty Campaign: <\/strong><\/p>\n\n\n\n
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