{"id":907,"date":"2021-03-11T06:40:36","date_gmt":"2021-03-11T06:40:36","guid":{"rendered":"https:\/\/www.3dotsdesign.in\/blog\/?p=907"},"modified":"2021-03-11T08:25:53","modified_gmt":"2021-03-11T08:25:53","slug":"peek-a-brand-product-placements-in-movies-reality-shows","status":"publish","type":"post","link":"https:\/\/www.3dotsdesign.in\/blog\/peek-a-brand-product-placements-in-movies-reality-shows\/","title":{"rendered":"Peek-a-Brand: Product placements in movies &#038; reality shows"},"content":{"rendered":"\n<p>Knock, knock!<\/p>\n\n\n\n<p>Who\u2019s there?<\/p>\n\n\n\n<p>It\u2019s Brand!<\/p>\n\n\n\n<p>Brand who?<\/p>\n\n\n\n<p>We all know what a brand is by now. Our previous blog did fairly cover the topic of <a href=\"https:\/\/www.3dotsdesign.in\/blog\/brands-branding-how-much-is-too-much\/\" target=\"_blank\" style=\"color:#fecc00;\" rel=\"noreferrer noopener\" aria-label=\"brands and branding (opens in a new tab)\">brands and branding<\/a> in a decent way. This blog would take one step above that and speak about brand or product placements in movies and TV shows. So, why exactly do brands use these platforms and how effective is it, we\u2019ll find out.<\/p>\n\n\n\n<p><strong>The\nBig Brand Theory<\/strong><\/p>\n\n\n\n<p>Be it for 007\u2019s ostentatiously\nmodified Aston Martins or commercially attention-craving \u201cMake My Trip\u201d in Ye\nJawaani Hai Deewani, product placements have definitely made their mark in a\nunique way. Some try to subtly be a part of the narrative, while some\ndesperately try to fit in, regardless of the connection with the storyline. For\ninstance, the 1976 classic movie on India\u2019s White Revolution by <em>Shyam\nBenegal \u2013 Manthan<\/em>, weaved in the brand story of Amul in a magnificent way.\nThe film was technically produced by nearly 5,00,000 farmers of Gujarat. And\nyou thought crowdfunding films, was a trend started by the millennials? <\/p>\n\n\n\n<p>On the other end of\nincluding a brand in the storyline, lies the YRF movie \u2013 <em>Mere Dad Ki Maruti<\/em>.\nThe title itself made the story so obvious that the movie ended being a box\noffice flop. Surprisingly, the movie did perfectly portray the obsession of\nIndian dads with Maruti cars. <\/p>\n\n\n\n<p><strong>The\nDesperado Shows<\/strong><\/p>\n\n\n\n<p>Brands that try to\nbarge their way into TV shows or movies hardly make an impact. The Academy\nAwards simply call it <em>The Oscars<\/em>, but in India, we call our film awards\nas \u2013 <em>64<sup>th<\/sup> Vimal Filmfare Awards, powered by JOY &amp; Gaurs, in\nassociation with VLCC<\/em>. The brands want to extract the worth of every single\npenny they\u2019ve invested in or sponsored for. Well, go right ahead then.\nCompromising on the brand value is surely a dangerous game and brands these\ndays love to gamble on this. <em>Darr ke aagey jeet hai<\/em>, they say, and\nproceed, just like Hrithik Roshan threw this punchline before doing something\ndaredevilry in <em>Zindagi Na Milegi Dobara<\/em>! But, now, even the TV shows\nhave gotten into the brand game. Be it for cringe-worthy display of cooking oil\nin daily soaps or irrelevant appearances of Maggi or Maruti Swift in Indian\nIdol, you cannot look away from these brand placements. <\/p>\n\n\n\n<p><strong>Why\ndo it then?<\/strong><\/p>\n\n\n\n<p>It\u2019s of course,\nbecause of creating brand awareness (as if people have no idea what Maggi is).\nQuite often, these product or brand placements are used as modern merchandising\nstrategies to target audiences without actually using the traditional medium of\nadvertising. The marketing jargon for this is \u201cEmbedded Marketing\u201d, but the\naudience doesn\u2019t really bother about the technicalities of it though. With\ntoday\u2019s generation seeking Easter Eggs in every movie and every series,\nincluding a clever, but relevant product or a brand reference is as interesting\nas producing a movie or a series. <em>Ryan Reynolds\u2019 Deadpool<\/em> is the classic\nexample who breaks the fourth wall and surprises the audience with uncanny\nreferences and product placements. But, in India, using the brand name of Zandu\nBalm in a song, set its sales soaring to 35% in the quarter of September 2010.\nProduct placements do have a creative way to get to us, don\u2019t they?<\/p>\n\n\n\n<p>At <a href=\"https:\/\/www.3dotsdesign.in\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"3 Dots Design (opens in a new tab)\">3 Dots Design<\/a>, we believe that products do have the power to tell their story. It\u2019s the platform or the medium that has to be chosen wisely. A storyteller in a turbulent crowd has no value, but on a stage, the audience will pay to listen to him. At <a href=\"https:\/\/www.3dotsdesign.in\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"3 Dots Design (opens in a new tab)\">3 Dots Design<\/a>, we ensure that our brands find the right platform to share their story and reach the right audience who actually want to hear them. So, next time you see a product or a brand in a movie or a TV show, just think if it really makes sense, or is it just lying crassly like Bourn Vita amidst all research papers in <em>Krrishh<\/em>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Knock, knock! Who\u2019s there? It\u2019s Brand! Brand who? We all know what a brand is by now. Our previous blog did fairly cover the topic of brands and branding in a decent way. This blog would take one step above that and speak about brand or product placements in movies and TV shows. So, why [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,266,256,77,267,165,40,29],"tags":[203,207,16,53,197,282,211,200,202,75,208,278,201,19,279,204,35,272,270,283,281,15,210,274,276,85,269,198,205,277,273,271,104,209,212,280,206,275,284],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Peek-a-Brand: Product placements in movies &amp; reality shows - 3 Dots Design Pvt. Ltd. | Blog<\/title>\n<meta name=\"description\" content=\"We all know what a brand is by now. 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