{"id":913,"date":"2021-03-18T09:30:00","date_gmt":"2021-03-18T09:30:00","guid":{"rendered":"https:\/\/www.3dotsdesign.in\/blog\/?p=913"},"modified":"2021-03-15T10:55:26","modified_gmt":"2021-03-15T10:55:26","slug":"much-ado-about-advertising-do-ads-really-make-you-buy-stuff","status":"publish","type":"post","link":"https:\/\/www.3dotsdesign.in\/blog\/much-ado-about-advertising-do-ads-really-make-you-buy-stuff\/","title":{"rendered":"Much Ado About Advertising: Do Ads Really Make You Buy Stuff?"},"content":{"rendered":"\n

It was the time of the Great Indian\nSale, or it was the Big Billion Day and there were so many offers. I HAD TO BUY\nSTUFF!<\/em><\/p>\n\n\n\n

How many of us have surrendered to the greatness (or call it\nthe mastery) of advertising? You cannot remember the last time you resisted\nsuch offers, right? Well, that\u2019s the job of advertising. It persuades you to\nbuy stuff. Like the great Tyler Durden quoted in the classic cult movie, Fight\nClub – Advertising has us chasing cars and clothes, working jobs we hate so\nwe can buy sh*t we don’t need\u2026 \u2026 We’ve all been raised on television to believe\nthat one day we’d all be millionaires, and movie gods, and rock stars, but we\nwon’t. We’re slowly learning that fact. And we’re very, very p*ssed off.<\/em><\/p>\n\n\n\n

The statement was rather infuriating or depressing in a way,\nconsidering the position in which the character was, in that particular scene.\nNevertheless, the importance of advertising cannot be overlooked. <\/p>\n\n\n\n

The Millennials vs. The Gen Xers<\/strong><\/p>\n\n\n\n

On a serious note, advertising can change your life and your\nlifestyle. This statement is no advertising. A country that once believed that\nonly the rich could afford products like a smart TV or a luxury car or a home\nfor that matter, now has every seller chasing after everyone \u2013 thanks to\nadvertising.<\/p>\n\n\n\n

For instance, people born between the 1950s to 1980s had\nthis proud feeling of saving money for decades and finally buying a plot. They\nsaw the home being constructed brick by brick. Today, millennials value time\nmore than money. They\u2019d rather spend a hundred bucks more to reach home on time\nrather than saving it and walking home as our fathers did. That\u2019s the reason\nmillennials are labelled as spendthrifts. The millennials won\u2019t mind spending\nlavishly on going on a vacation or buying a car or redecorating their home. So,\nif you think advertising didn\u2019t affect the Gen Xers, you\u2019re probably wrong.\nAdvertising during their period did serve a different purpose as compared to\nadvertising today. <\/p>\n\n\n\n

Classic or Modern: Advertising is\nAdvertising?<\/strong><\/p>\n\n\n\n

There\u2019s no doubt that advertising has evolved over the\nyears. Some might argue that the purpose of advertising is still the same \u2013 to\nsell or endorse products or services. Perhaps, some might even go to an extent\nclaiming that advertising has transformed into hard-selling these days. Well,\nthere\u2019s a twist in the plot. Brands are considering rowing their boats the\nother way round. <\/p>\n\n\n\n

The classic advertising used to be all about endorsing the\nproduct or the service based on its functionalities, highlighting its features\nand benefits. Take, for example, the ads of Rin, Colgate, or Brylcreem. They\ncertainly evolved from using unknown models in the commercials to using Hindi\nmovie stars. But, they didn\u2019t deviate from their purpose. So, has modern\nadvertising deviated from its purpose? That\u2019s a NO again!<\/p>\n\n\n\n

The modern advertising has evolved into a new entity\naltogether. The advertisements today emphasize having a story in the 30 seconds\nTV commercials.<\/p>\n\n\n\n

The name, KV Shridhar might be echoing all over the\nadvertising fraternity popularly as KV Pops. He\u2019s been a Copywriter, an ad\nguru, and not-so-recently, he\u2019s authored a book titled 30 Second Thrillers that\ncovers the Behind The Scenes of every loved Indian ad from Doordarshan days\u2019\n\u201cChal Meri Luna\u201d till the contemporary \u201cAirTel Smartphone\u201d ads. <\/p>\n\n\n\n

Advertising has definitely outgrown itself. It has become\nmore than just advertising. Today, it\u2019s all about storytelling. <\/p>\n\n\n\n

At 3 Dots Design<\/a>, we advertise to narrate the brand story to the audience who are curious to know about the brand, more than buying it in the first place. Being an idea-centric organization is what defines us from the rest. We are proud to work with brands that believe in the kind of storytelling that\u2019s woven by the wordsmiths here. Advertising to us certainly means rekindling the brand\u2019s inner chakras.<\/p>\n","protected":false},"excerpt":{"rendered":"

It was the time of the Great Indian Sale, or it was the Big Billion Day and there were so many offers. I HAD TO BUY STUFF! How many of us have surrendered to the greatness (or call it the mastery) of advertising? You cannot remember the last time you resisted such offers, right? Well, […]<\/p>\n","protected":false},"author":1,"featured_media":914,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,266,256,77,267,165,40,29,54],"tags":[203,207,53,197,211,200,213,286,202,199,75,208,201,19,204,35,285,15,210,161,85,198,205,104,209,212,289,287,206,290],"yoast_head":"\nMuch Ado About Advertising: Do Ads Really Make You Buy Stuff? - 3 Dots Design Pvt. Ltd. | Blog<\/title>\n<meta name=\"description\" content=\"It was the time of the Great Indian Sale, or it was the Big Billion Day and there were so many offers. 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