There was an era that considered the customer to be kings. Customers ruled the market and discounts emerged from their existence (putting it crudely). But then, something happened – metamorphoses in the advertising world. Copywriting blossomed in its fullest glory. The likes of David Ogilvy, Neil French, Prasoon Joshi, Piyush Pandey, happened to this blessed industry. Advertising took a completely new avatar.<\/p>\n\n\n\n
Sowing the seed of Copywriting<\/strong><\/p>\n\n\n\n To many inspired yet confused writers, Copywriting was often mistaken as slogan writing. To define copywriting to a layman, it is the art of crafting words for the purpose to promote a product or a service. In short, copywriting is related to advertising directly.<\/p>\n\n\n\n Enter Internet Era.<\/p>\n\n\n\n There was a profusion of websites. Online activities saw an exponential rise and content marketing services needed online content writing. That was when this category surfaced in the 90s. It was the 90s kid of copywriting (to put in gently). Slowly and steadily, it started to gain more ground when people started searching for information online and websites (read, companies) felt the need to be unique.<\/p>\n\n\n\n Content writing was no longer a lovechild of copywriting. It earned its own place in advertising through \u201cContent Creation\u201d rather than just \u201cContent Writing\u201d.<\/p>\n\n\n\n That\u2019s when Netflix happened to us.<\/p>\n\n\n\n So, you need to keep the audience engaged. You don\u2019t just write scripts for movies or ad commercials anymore. You become a Content Creator. It emerged as a whole new category. IPL happened to India quite soon enough. But, that was again a huge content creator in itself. So, you get the drift where this is going, right?<\/p>\n\n\n\n Content Became The New King<\/strong><\/p>\n\n\n\n Even Jon Snow didn\u2019t know this could happen. But, you see how pop culture contributed so that we could bring Game of Thrones up? That\u2019s what \u201cContent\u201d as a King of the Advertising, The First (or second) of its name, the keeper of trends, and whatnots, does to us. It adds \u201ccontext\u201d to the \u201ccontent\u201d and thus makes it relevant and engaging. There\u2019s a lot to talk about the empire that \u201cContent The King\u201d has built, which we could cover in the next topic.<\/p>\n\n\n\n At 3 Dots Design Pvt. Ltd.<\/a>, we love to keep people engaged with our content as well. Where\u2019s the fun if we play all our cards in one game, eh? Content is surely what we create when the need to stay trending and up-to-date is more than just a necessity. At 3 Dots Design Pvt. Ltd<\/a>., we believe that we can create engaging, yet fun to read, watch and listen, kind of content for our audience, brands and clients alike.<\/p>\n","protected":false},"excerpt":{"rendered":" There was an era that considered the customer to be kings. Customers ruled the market and discounts emerged from their existence (putting it crudely). But then, something happened – metamorphoses in the advertising world. Copywriting blossomed in its fullest glory. The likes of David Ogilvy, Neil French, Prasoon Joshi, Piyush Pandey, happened to this blessed […]<\/p>\n","protected":false},"author":1,"featured_media":942,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,266,77,335,267,40,29,54],"tags":[],"yoast_head":"\n