Yes, it is! Going by the textbook definition of it, a micro-moment is an \u201cintent-rich moment\u201d when a person turns to a device to act on a need \u2013 to know, go, do or buy.<\/p>\n\n\n\n
Let\u2019s talk shop for a while, shall we? A consumer consciously or subconsciously goes through either one, or all of these micro-moments every time he\/she is using their smartphones (most of the time). These 4 game-changing moments are what define consumer behavior online.<\/p>\n\n\n\n
I-want-to-know Moment:<\/strong> These are the moments when you are looking out for some information regarding something you need or researching a product or a service. You might not necessarily be looking forward to buying it already, but you are on an \u201cExplore Mode\u201d.<\/p>\n\n\n\n I-want-to-go Moment:<\/strong> These are the moments we are direly missing nowadays. These are the moments when you are outside on a trip or a meeting or just leisurely spending your time out or want to do so, you search for places to eat, places to see, places to go or places to shop nearby.<\/p>\n\n\n\n I-want-to-do Moment:<\/strong> Well, the lockdown has made people use this micro-moment to the fullest to some extent. While the whole world was shut down and there was no way to go out to eat or buy fancy gifts, or to learn new stuff, people started to explore new ways on how to do certain things they never did before. Cooking, teaching online, using Skype or Zoom\u2026 All these were new to so many people who wanted to know how to do them in the first place.<\/p>\n\n\n\n I-want-to-buy Moment:<\/strong> Finally, we arrive at the moment that\u2019s loved by all marketers and advertisers. This is the moment when the customer has finally made up his\/her mind to purchase a particular product or a service and is deciding on what and how to buy it.<\/p>\n\n\n\n Why should brands be worried about it?<\/strong><\/p>\n\n\n\n Consumers are usually drawn towards brands that deliver on their needs when they want it, the way they want it. As marketers and advertisers, it is imperative to note that brands should never miss a single moment to address the customers at every stage. So, what is it that brands need to do so that these micro-moments are captured perfectly?<\/p>\n\n\n\n![\"\"](\"https:\/\/www.3dotsdesign.in\/blog\/wp-content\/uploads\/2021\/07\/blog-1024x368.jpg\")
<\/figure>\n\n\n\n Source:
https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-journey\/micro-moments-understand-new-consumer-behavior\/ <\/small>
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