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MARKETING ECOSYSTEM
Marketing today is fragmented by design. A brand often works with a creative agency, a media buyer, a digital partner, and a production house, four vendors, four timelines, four versions of the same story. Managing that isn't a marketing function anymore. It's a logistics problem.
It means a client mandate doesn't get handed off between rooms that have never spoken to each other. It means one team carries the story end to end, instead of a brief getting reinterpreted four times on its way to execution.
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