VATASHI
Vatashi emerged at a time when the pandemic invaded our nation, and there was an unprecedented surge for devices with high filtration efficiency and at a low cost. This homegrown brand by Pune Polymers – a well established name in Pune’s plastic moulding industry – was born out of the strong resolve to help you breathe free without impurities in the domain of the automotive segment.
At 3 Dots Design Pvt. Ltd. Pvt. Ltd., we were in charge of helping the brand set its roots in the market and make its presence felt.
The challenge
The product category wasn’t new to the market, especially with a number of big players having the same kind of product. It was initially an uphill task to introduce a new brand in the segment, in a city like Pune, while educating the audience about the ills of pollution, AQI, and helping it stand out from the rest.
The way forward
One of the perks of working with brands in their nascent stages is the freedom and responsibility to build the brand. From setting up a superior design language to giving it its own branding and identity, we shouldered the responsibility of doing it all.
Our expertise and months of extensive research brought to life the Vatashi logo and colours, packing and other collaterals (t-shirt, stationery and more) that denote purity of air.
We positioned Vatashi as a brand that’s not for your car, but for you – to help you stay healthy inside the car. This approach was carried forward in all the communication created for the brand.
While other’s spoke about the product as an accessory, we redefined it as a necessity with relevant attention grabbing bold headlines, while educating the audience about the pollution in their cars.
Take a look at our work with Vatashi across mediums – print, broadcast and digital alike.
Digital
