These advertisements gently yet convincingly dispelled all anxieties of the prospective buyers and told them that their dream of a home can be easily realised with Happynest. This was done through a powerful combination of a poignant appeal and hard facts like the price factor.
Our entire planning from conceptualising the whole process- creating the brand language, choosing the celebrities etc. was well executed. The TVC is already hitting the market and can be seen on all the major Marathi channels.