Our latest campaign, the carry-over, aimed at bringing together the aspects of connectivity and complete living. This three ad campaign uses colourful and eloquent visuals with a husband, wife and child in each while depicting connectivity along with the sports amenities-relevant to each. The copy has an emphatic header and convincing copy hitting the bull’s eye. It’s a hard to miss instant eye-catcher!
The Execution
All new refreshed follow-up campaign for Life 360. The trendy illustration style with bold and vibrant color schemes turned out to be ‘Stereotype Breaker’. This smart way of presetting project USPs was very much appreciated by client and the audience as well.
We scanned the location and the competitors of our client. While there was lot of competition around, no player was matching up to the offerings that our client did.
We discovered the project actually enabled a buyer to live a holistic life.
Hence the positioning – Live A complete life. Hence the branding – Life 360Result : Sold 85 High End Flats Within Just 6 Months.
These people are good at getting at the root of the problem and coming up with a perfect solution for it. That’s what they did to Life 360 (degree). The project got more visibility and reached the right target audience.
Monish Agarwal Director, SMP Realty