EXER ENERGY
With e-scooters raking the automobile market share, one technological innovation at a time, EXER ENERGY emerged as a player to disrupt the market with the models of its own. The production plant was set up in record-time of 45 days and this itself shows that EXER is here to stay and to give a tough competition to the big shots.
CAMPAIGN OVERVIEW
When we were briefed about the product, it was clear that we were not supposed to dwell too much into the performance of the product, rather focus on how riding these e-scooters would make you feel. That’s how we arrived at the statement – ‘The Sleek God’ (just like, The Greek God).
Also, this positioning perfectly fit with the sleek design and aesthetics of the products. Our creative campaign revolved around this very concept of ‘The Sleek God’ while the brand possessed an attitude of a playful heart and an intelligent mind.
Social Media Posts
THE OUTCOME
The launch of the production plant kicked off on the auspicious occasion of Dussehra and they had a phenomenal response. Even before the dealerships were set, the first e-scooter was already sold at the plant. So far, EXER has received a total of 15+ enquiries for dealerships, and has reached 50,000+ people with 55% impressions from the latest promotions.