NAPTRAP
NapTrap is India’s first SBD (Specific Benefit Driven) mattresses and they are here for the ever-mobile, ever-moving Indian consumers. NapTrap has already invested in upcoming technologies to provide sound and healthy sleep so that the Indian customers are not sleep-deprived, spurring a cycle involving insomnia and anxiety disorder.
CAMPAIGN OVERVIEW
When 3 Dots Design was briefed about the products, the entire team was truly excited to work on a completely new category. We were given a freehand to go berserk on ideas and we did deliver our best. After the briefing session, when we said ‘let’s sleep over it’, that itself became the positioning.
'Sleep Over It' became an instant hit as it was the most extendable idea and it fit in almost every content peg seamlessly. Whatever was the question related to sleep, our answer was ready and so were the products. The campaigns touched base with all the topical content pegs – product, benefits, advantages, functionalities, aesthetics… It worked wonders and the numbers prove it.
Social Media Posts
THE OUTCOME
During the entire tenure of the online campaign, we received a whopping 350+ leads and enquiries are still getting generated.
NAPTRAP EXCHANGE OFFER
We often tend to ignore our health and sometimes even suffer in silence because of not being able to sleep at the right time or the right mattress due to various reasons. Through this campaign – AB INDIA SOYEGA SAHI, seemed like the 'right' preposition with the kind of technologies that we offered in our mattresses via India’s first online mattress exchange.
This campaign was an initiative to spread good health, good sleep and well-being across the nation through an exchange offer that would change the way India sleeps. This exchange offer allowed the people to choose the right mattress for their body type, and give them the right kind of support in terms of firmness and softness with advanced technologies.
THE OUTCOME
With the campaign up & running, the kind of response we got was tremendous. The kind of realistic problems that we highlighted through this campaign, people felt connected with the brand and 400+ leads were generated from website as well as Facebook.