Paranjape Schemes Construction Ltd.

Paranjape Schemes is one of Pune’s most renowned real estate brands with over 190 top of the line projects completed in the past 30 years with a strong presence in both residential and commercial sectors. At 3 Dots Design Pvt. Ltd. Pvt. Ltd., we bagged the bragging rights for winning this brand along with all of its 30+ projects only because of our creative and strategic acumen which we could deliver with ease. Here’s what we did for Paranjape and rekindled its brand presence in the market.

  • Print Media
  • Outdoor Advertising
  • Digital
  • Social Media

Forest Trails - Campaign Overview

We created a completely fresh design to portray the 170 acres of vastness at Forest Trails Township. We conceptualized a campaign where we recreated the childhood memories and gave it a grand perspective of nostalgia. The campaign was bombarded across print, outdoor and digital media.

Client Paranjape Schemes Constructions Ltd.
Industry Real Estate
Year 2020
paranjape
paranjape
paranjape
paranjape
The Outcome

The campaign showed an overwhelming response on various platforms. Paranjape Schemes was successful in getting 180 leads from print, outdoor and digital. The campaign also achieved a total of 130+ site visits and that’s a commendable number even during these conditions.

paranjape
paranjape

Sinhagad Road - Campaign Overview

We started off with Blue Ridge Township and Orion at Blue Ridge. As we progressed, and began to outwit our own ideas, we came up with a simple idea for SINHAGAD ROAD projects. We continued to make the brand stand out on the digital front as well with e-mailers and social media posts for few of the other Paranjape’s commercial and residential projects.

Client Paranjape Schemes Constructions Ltd.
Industry Real Estate
Year 2020
paranjape
paranjape
The Outcome

The SINHAGAD ROAD campaign which was bombarded across all media platforms generated a whopping 1200 enquiries, and received 100 bookings. Paranjape campaign – quite literally took the brand and the agency on the road to success, and to the stars. Creativity without strategy is pure art. Add a little strategy to creativity and it becomes ADVERTISING – and that’s what we love to do for our brands.

paranjape
paranjape

The Groves – Campaign Overview

We conceptualized a creative campaign based on a simple brief that Blue Ridge Township was coming up with its maiden 1 BHK project. During the initial brainstorming sessions, we got an insight that customers have to adjust on so many aspects related to the location, amenities, price and connectivity when it came to owning a 1 BHK home. Our idea sprouted from that insight. Why not ask the customers to simply UN-ADJUST? Hence, our campaign was born. This campaign was published across print, outdoor and digital.

Client Paranjape Schemes Constructions Ltd.
Industry Real Estate
Year 2020
paranjape
paranjape
paranjape
paranjape
paranjape
paranjape
The Outcome

This campaign garnered a tremendous response, just like it did for the rest of our campaigns. Paranjape Schemes received whopping leads and bookings from print, outdoor and digital combined.

paranjape
paranjape
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