Femcity Hospitals

Launching a women’s hospital in Hyderabad is not as easy as it sounds. The evolved healthcare industry in this city and the unbelievable number of hospitals in all category already present; are the main reasons. On this backdrop we positioned Femcity Women’s Hospital uniquely as ‘A World of Happy Women’. All the brand essentials and communication literatures were developed accordingly. And over & above that, we executed a very strategically planned launch. The soft launch was done on the occasion of Women’s Day at the hands of patient women. Whereas the grand launch event was scheduled exactly a month later at the hands of renowned women from Hyderabad.