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Client
Waddle & Roo
Industry
Kids' Furniture
Year
2026
Brand Strategy
PRINT Media
Visual Designing
Brand Guidelines
Advertising
Website Design & Development
SEO
Social Media
Performance Marketing
Weaving the narrative and roadmap for a premium kids' furniture brand.
Stagnant revenue growth despite running paid ads. Rising acquisition costs, a low repeat purchase rate, and poor funnel conversion were impacting profitability. High competition in the kids' furniture segment further diluted visibility.
This stemmed from the insight that kids view life—things, toys, and furniture—differently. We wove a 360° campaign across different touchpoints, taking this conversation forward through both digital and offline channels.
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