WADDLE & ROO

building a loveable kid’s furniture brand

Client

Waddle & Roo

Industry

Kids' Furniture

Year

2026

Brand Strategy

PRINT Media

Visual Designing

Brand Guidelines

Advertising

Website Design & Development

SEO

Social Media

Performance Marketing

Objective

Weaving the narrative and roadmap for a premium kids' furniture brand.

Challenges

Stagnant revenue growth despite running paid ads. Rising acquisition costs, a low repeat purchase rate, and poor funnel conversion were impacting profitability. High competition in the kids' furniture segment further diluted visibility.

Creative Execution

This stemmed from the insight that kids view life—things, toys, and furniture—differently. We wove a 360° campaign across different touchpoints, taking this conversation forward through both digital and offline channels.

Response

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