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Client
Bookstation
Industry
Digital First
Year
2026
Brand Strategy
PRINT Media
Visual Designing
Brand Guidelines
Advertising
Website Design & Development
SEO
Social Media
Performance Marketing
Create a digital-first brand and platform that connects readers with neighbourhood bookstores through a seamless, trusted experience.
Independent bookstores lacked a unified digital presence and struggled to compete with large online marketplaces.
Developed the brand identity, website, user experience, communication strategy, launch campaign and digital marketing assets.
Established a distinctive digital presence that unified independent bookstores under one brand and enhanced visibility, discovery and customer engagement.
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