‘Decades of Ethicare’

JEHANGIR HOSPITAL.
80 YEARS OF ETHICARE

Client

Jehangir Hospital

Industry

Healthcare

Year

2026

Brand Strategy

PRINT Media

Visual Designing

Brand Guidelines

Advertising

Objective

Create a milestone campaign that celebrated eight decades of trust, compassion and clinical excellence, while strengthening the hospital's emotional connection with patients and the community.

Challenges

Celebrate Jehangir Hospital's 80-year legacy in a way that honoured its heritage while reinforcing its continued commitment to ethical, patient-first healthcare in a modern medical landscape.

Creative Execution

Developed the campaign around the thought "8 Decades Ethicare." By blending the milestone of 80 years with Jehangir Hospital's legacy of ethical care, we created a simple yet memorable communication platform that was extended across hospital branding, environmental graphics and awareness creatives, reinforcing the brand's enduring promise of patient-centric care.

Response

The campaign successfully commemorated Jehangir Hospital's landmark anniversary, celebrating its legacy while strengthening brand trust and reinforcing its position as one of Pune's most respected healthcare institutions.

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