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Client
Namrata Group
Industry
Real Estate
Year
2018
‘Happynest' - the brand new edition of affordable, ‘no compromise’ homes proved to be an exciting endeavour from start to end. The press ads were created keeping the TG- the mid segment of the social strata in mind-the people for whom owning a home is like a dream, featuring the well-known celebrities-Amruta Subhash and Prasad Oak. The copy was engrossing and the visuals, appealing.
TV Commercials
Promotional Campaigns
Environmental branding
Outdoor Advertising
Brochure
These advertisements gently yet convincingly dispelled all anxieties of the prospective buyers and told them that their dream of a home can be easily realised with Happynest. This was done through a powerful combination of a poignant appeal and hard facts like the price factor.
Our entire planning from conceptualising the whole process- creating the brand language, choosing the celebrities etc. was well executed. The TVC is already hitting the market and can be seen on all the major Marathi channels.
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