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Client
Vivedaa Organix
Industry
Beauty & Personal Care
Year
2021
Vivedaa Organix, a herbal cosmetic brand. was entering a saturated market with numerous competitors offering similar products. The challenge was to help this new brand carve out a niche in the product category and position it distinctively. The product’s USP was its formulation consisting of 20+ natural ingredients
Brand Strategy
PRINT Media
Visual Designing
Brand Guidelines
Advertising
Website Design & Development
SEO
Social Media
Extensive market research revealed that while there are a number of hair oil options available, there was a growing trend towards luxury and wellness products, especially those with natural and herbal ingredients. However, except for a few brands in the market, organic was rarely associated with affordable luxury.
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