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Vivedaa Organix

Client

Vivedaa Organix

Industry

Beauty & Personal Care

Year

2021

Vivedaa Organix, a herbal cosmetic brand. was entering a saturated market with numerous competitors offering similar products. The challenge was to help this new brand carve out a niche in the product category and position it distinctively. The product’s USP was its formulation consisting of 20+ natural ingredients

Brand Strategy

PRINT Media

Visual Designing

Brand Guidelines

Advertising

Website Design & Development

SEO

Social Media

Challenges

Extensive market research revealed that while there are a number of hair oil options available, there was a growing trend towards luxury and wellness products, especially those with natural and herbal ingredients. However, except for a few brands in the market, organic was rarely associated with affordable luxury.

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