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Women's Express

Client

Women's Express

Industry

Retail - Fashion

Year

2018

Project Overview

7 Plumeria Drive is an exceptional super luxe array of residences created for a truly elite audience. The campaign was aimed at creating curiosity around the ‘7’ of 7 Plumeria Drive.

Corporate Branding

Environmental branding

Branding the attire for ‘her’

The colour scheme used the eternally classy combination of black & white. The neutral yet powerful black was used to define the savvy woman of today who is well aware of her strength. The white highlighted her pursuit of truth, her clarity of thought and her boundless intellect and reasoning. A tinge of wine red was introduced through the façade along with this colour scheme to indicate her passion and oomph.

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