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Client
Women's Express
Industry
Retail - Fashion
Year
2018
7 Plumeria Drive is an exceptional super luxe array of residences created for a truly elite audience. The campaign was aimed at creating curiosity around the ‘7’ of 7 Plumeria Drive.
Corporate Branding
Environmental branding
The colour scheme used the eternally classy combination of black & white. The neutral yet powerful black was used to define the savvy woman of today who is well aware of her strength. The white highlighted her pursuit of truth, her clarity of thought and her boundless intellect and reasoning. A tinge of wine red was introduced through the façade along with this colour scheme to indicate her passion and oomph.
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