The Groves

We conceptualized a creative campaign based on a simple brief that Blue Ridge Township was coming up with its maiden 1 BHK project. During the initial brainstorming sessions, we got an insight that customers have to adjust on so many aspects related to the location, amenities, price and connectivity when it came to owning a 1 BHK home. Our idea sprouted from that insight. Why not ask the customers to simply UN-ADJUST? Hence, our campaign was born. This campaign was published across print, outdoor and digital.