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VATASHI

Client

VATASHI

Industry

Automobile Accessories

Year

2023

Vatashi emerged at a time when the pandemic invaded our nation, and there was an unprecedented surge for devices with high filtration efficiency and at a low cost. This homegrown brand by Pune Polymers – a well established name in Pune’s plastic moulding industry – was born out of the strong resolve to help you breathe free without impurities in the domain of the automotive segment.

Brand Strategy

PRINT Media

Visual Designing

Brand Guidelines

Advertising

Website Design & Development

SEO

Social Media

Performance Marketing

Challenges

The product category wasn’t new to the market, especially with a number of big players having the same kind of product. It was initially an uphill task to introduce a new brand in the segment, in a city like Pune, while educating the audience about the ills of pollution, AQI, and helping it stand out from the rest.

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