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Client
VATASHI
Industry
Automobile Accessories
Year
2023
Vatashi emerged at a time when the pandemic invaded our nation, and there was an unprecedented surge for devices with high filtration efficiency and at a low cost. This homegrown brand by Pune Polymers – a well established name in Pune’s plastic moulding industry – was born out of the strong resolve to help you breathe free without impurities in the domain of the automotive segment.
Brand Strategy
PRINT Media
Visual Designing
Brand Guidelines
Advertising
Website Design & Development
SEO
Social Media
Performance Marketing
The product category wasn’t new to the market, especially with a number of big players having the same kind of product. It was initially an uphill task to introduce a new brand in the segment, in a city like Pune, while educating the audience about the ills of pollution, AQI, and helping it stand out from the rest.
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