Address: Amalanand Bungalow, Plot No. 14 Survey No. 3023/14 Bhambhurda, Mangalwadi Society S B Road, Haveli, Pune, Maharashtra 411016
Email ID: contact@3dotsdesign.in
Tel: +91 9511696411 / +91 20 2566 5266
Get in touch with us!
Address: Amalanand Bungalow, Plot No. 14 Survey No. 3023/14 Bhambhurda, Mangalwadi Society S B Road, Haveli, Pune, Maharashtra 411016
Email ID: contact@3dotsdesign.in
Tel: +91 9511696411 / +91 20 2566 5266
Client
Paranjape
Industry
Real Estate
Year
2026
Reposition senior living as vibrant, independent and full of life, breaking category stereotypes.
Brand Strategy
PRINT Media
Visual Designing
Brand Guidelines
Advertising
Social Media
Create a distinctive campaign for a senior living brand that speaks to both seniors and their adult children.
Created the breakthrough Gen-ji campaign, using humour, memes and relatable cultural insights across print, outdoor and digital to connect generations.
The campaign sparked conversations across age groups, strengthened brand recall and reinforced Athashri's leadership in senior living.
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