Creating brand identity for a school is a diﬀerent ball game altogether. It has to be children-friendly, without losing its seriousness. We had to do this balancing act while making the logo for Pushpa International School. The collaterals too evolved from the logo. The zing bang included their website, calendar, a pen, pencil, eraser, lunch box, water bottle, sack, notebook, compass box, gift wraps, notebook covers, badges, ﬂags and what not. The motto we created for the school was ‘Education Beyond Boundaries’ and the entire endeavour meant walking an extra mile to make this emerging brand reach beyond.