It’s the laid back, quaint world of citizens on one hand and the supersonic, savvy world of netizens on the other…but often, it’s a mix of both. Offline advertising works better for the first; while to capture the second; online advertising comes absolutely handy. However, both have plus and minus sides.
Reach: Online advertising has a global reach while offline advertising reaches out to lesser number of people, comparatively.
‘Captive’ audience: The ‘TG’ can always ‘skip’ an online ad while in offline advertising, the TG is more likely to read/see the ad.
Time: Online advertisements are there for a limited time while offline advertisements have a longer life and the readers can view/read them again.
Language: The ‘lingo’ used in online advertising is contemporary and colloquial although offline advertising mostly uses conventional and formal language.
Cost: Online advertising is less costly as opposed to offline advertising that’s more expensive.
So, the real challenge is to make the right choice according to the TG and a savvy agency which is adept at both, delivers on dot!