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Design & Marketing , Digital Marketing

5 Steps Gameplan To Choose From Online & Offline Advertising

by 3dots-blog August 8, 2017
online-offline

It’s the laid back, quaint world of citizens on one hand and the supersonic, savvy world of netizens on the other…but often, it’s a mix of both. Offline advertising works better for the first; while to capture the second; online advertising comes absolutely handy. However, both have plus and minus sides.

Reach:  Online advertising has a global reach while offline advertising reaches out to lesser number of people, comparatively.

‘Captive’ audience: The ‘TG’ can always ‘skip’ an online ad while in offline advertising, the TG is more likely to read/see the ad.

Time: Online advertisements are there for a limited time while offline advertisements have a longer life and the readers can view/read them again.

Language: The ‘lingo’ used in online advertising is contemporary and colloquial although offline advertising mostly uses conventional and formal language.

Cost: Online advertising is less costly as opposed to offline advertising that’s more expensive.

So, the real challenge is to make the right choice according to the TG and a savvy agency which is adept at both, delivers on dot!

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