Month: July 2021

Advertising Agencies , Advertising Agency , Agency Life , Branding , Creative Agency , Creative Campaigns in Digital Media , Design & Marketing

New Age UGC: User Generated Content, explained!

by 3dots-blog July 29, 2021

Google ‘UGC’ and it won’t give you what it actually means in the digital world. Quite ironic, isn’t it? It expands the abbreviation as University Grants Commission (which is still a relevant acronym in the Indian academic world). But, this article would be everything about UGC in the digital & social media realm, which actually […]

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Advertising Agencies , Advertising Agency , Agency Life , Creative Agency , Design & Marketing , Digital Marketing

Every Action has an Interaction: All you need to know about Interactive Content!

by 3dots-blog July 22, 2021

IF is such a powerful word. IF used correctly in the right context, it can kick some ‘but’s out of the park (pun intended). It starts with an intention to question, but it often leads to sparking some of the most creative imaginations and conversations. That’s what advertising does best. It always questions the mediocre […]

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Advertising Agencies , Advertising Agency , Agency Life

Advertising Intelligence vs. Artificial Intelligence

by 3dots-blog July 15, 2021

Many Hollywood movies have already made predictions (rather creatively visualized) about how the future would be dominated by Artificial Intelligence and machines would overthrow human anarchy. There would be laws formed in favour of protecting the rights of the machines’ sentience. Well, all this still seems to be a thing in the future. At least […]

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Advertising Agencies , Agency Life , Creative Campaigns in Digital Media , Design & Marketing , Digital Marketing , Print Advertising

Micro-Moments that make Mega-Impacts on Advertising

by 3dots-blog July 8, 2021

Ever felt like you were aimlessly surfing through your Instagram or Facebook feed for too long that you forgot what you were actually looking for? That usually is a common phenomenon when you are hounded by gazillion gigabytes of remarketed, content-driven and a few intent-driven data. Speaking of remarketing, Facebook began showcasing the archives of […]

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Advertising Agencies , Agency Life , Creative Agency , Design & Marketing , Digital Marketing

Limited Edition Storytelling

by 3dots-blog July 1, 2021

How can storytelling be a limited edition? Storytelling, to some, might feel like a never-ending daily soap where it can take weeks for a Bahu to fall from stairs and the Saas (rather, the Video Editor) would enjoy all sorts of video effects. Well, that’s not the kind of storytelling that works in advertising. In […]

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