When we talk about characters, our minds open up to so many connotations. It can be about a person’s character, it can be about a role that an actor is playing in a movie or a person in a storybook. This used to be a common scenario in the earlier days. But, today, the whole […]
If you are in the business of digital marketing and branding, or digital advertising, there are chances that you have come across the term – “Influencer Marketing” or Influencers, or Micro-Influencers. No! They are not superspreaders of Influenza. But, they are indeed superspreaders of information about a particular product or a service or a brand. […]
Roughly a couple of decades ago, Orkut was the only way for young adults to get rid of the mundane. They used to spend almost 50 to 60 bucks at the cyber café to just sit there and make new friends. That was a new kind of socializing that generation had witnessed. Nostalgia hit differently. […]
The fate of social media has always been hanging in the balance and at the mercy of the statesmen and godmen in this country. Well, the businessmen always find a way out and they’ve been doing it since the farcical apocalypse was predicted in 2012. We got a glimpse of that apocalypse last year when […]